Madam Uhm Jung-hwa launches lingerie

0825-uhm1

Popdiva and budding entrepreneur, Uhm Jung-hwa looks like a man in drag in this animal print dress with low plunging neckline and frizzed out hair. No wait. I take that back. She looks like a R.S. madam from the countryside. And I don’t think R.Ss exist there anyways, more like cheap hostess bars. Not sure what image she is trying to project with this wild outfit, but it’s definitely not class. And what’s with the Elvira hair? She looks even more ghastly than the frizzed out look. Luckily, her taste in lingerie is a bit more refined. Although not at the La Perla level of gorgeousness, the underwear is simple and extremely wearable (except for the men’s briefs).

This is Ms. Uhm attempt to foray into the highly competitive world of fashion with the launch of her new lingerie & innerwear brand, Zuhm in New York and Corner Suite. Her cute brother, Uhm Tae-woong and singer-turned-actor Yoo Gun were there to lend their support.

zuhm-uhmtaewoozuhm-yugonzuhm-yugon2zuhm-jh1zuhm-jh3zuhm-jh40825-uhm2zuhm-jh

zuhm-4zuhm-7zuhm-6zuhm-8

31 Responses to “Madam Uhm Jung-hwa launches lingerie”


  1. 1 ed August 25, 2007 at 12:16 pm

    like the gold/canary yellow one. all the other designs are dime a dozen. man what’s with UJH lately? she’s looking like a 50yr old ajumma overfixed her face. in 5 years she’ll be the korean cher!

  2. 2 Jenny Jen August 25, 2007 at 12:22 pm

    uhm Yugon´s name is YooGun and he´s an actor, not a singer ^^. UJH is pretty, but way too much botox. her face looks so stiff.

  3. 4 Naqiyyah August 25, 2007 at 12:37 pm

    Whoo, she does look like a hostess bar. Daymn.
    At least her brothers HOT!! Yoo Gun and Tae Wong/woo (?)

  4. 5 OMG! August 25, 2007 at 12:50 pm

    i guess she’s going back to her roots. her botox lips, multi-cut double eyelids and skankiness is just too much. no class at all…

  5. 6 popseoul August 25, 2007 at 1:19 pm

    btw: R.S. = room salon

  6. 7 Laura August 25, 2007 at 1:31 pm

    Thank GOD Yoo Gun was there to look hot enough for both of them.

  7. 8 tiaki August 25, 2007 at 7:16 pm

    Yoo Gun is just so pretty…. ahhah is a masculine way, but he has such a babyface ><

  8. 9 Princess Changjo August 25, 2007 at 8:25 pm

    Uhm Tae woong is LOVE – *snatches pic for collection*

  9. 10 blahblahbon August 25, 2007 at 9:34 pm

    She doesn’t look so bad, but someone needs to set fire to her hair, she looks like a complete dumbass with that afro thing going on.

  10. 11 Di August 25, 2007 at 11:08 pm

    Yoo Gun has better face skin than I do.
    Somebody please tell me he’s wearing makeup!! ;.;

  11. 12 Dumpling August 25, 2007 at 11:11 pm

    Her face looks rather surgeried. What a turn-off. Will they never learn? The hair looks great until your eyes fall upon the fake poofy attachment thing in the back. The earrings could have been nice if they were dialed back a notch on the size. And the dress isn’t that horrible–if she didn’t have her bra peeking out (what is that? an attempt to have a low-cut dress without showing too much cleavage, so she lets the bra show??). She has a really nice upper torso area. Her models and models’ clothes are not impressive. The models look absurd.

  12. 13 Angie August 26, 2007 at 12:31 am

    one thing i just don’t get is why korean fashion companies always ask for caucasian models..if they;re main target is asian customers, why r they using caucasian models? i don’t mean to be racist or anything, but i just noticed that…

  13. 14 T August 26, 2007 at 12:51 am

    it’s Uhm Taewoong,
    not Uhm Taewoo

  14. 15 Jane August 26, 2007 at 1:55 am

    yoogun is SOO sexy

  15. 16 Dumpling August 26, 2007 at 2:00 am

    “if they;re main target is asian customers, why r they using caucasian models?”

    This is something I’ve been dying to know also. I am caucausian and I don’t really understand it. I don’t think Asians realize that Asian women in particular are a paradigm of beauty in the west. We drool over their flawless skin, their cheekbones, full lips and their long silky black hair. Meanwhile, they are showcasing Twiggy in their own fashions. I don’t get it.

  16. 17 mike August 26, 2007 at 2:48 am

    the Elizabeth Taylor of Korea?

  17. 18 BlushPony August 26, 2007 at 4:22 am

    i agree D: her face looks overly done

  18. 19 jungilwooSoulmate August 26, 2007 at 6:15 am

  19. 20 azndramagrl August 26, 2007 at 6:41 am

    yoo gun is way too hot. wow, i didn’t know uhm tae woong was her bro.

  20. 21 parkerlewis August 26, 2007 at 8:19 am

    uhm jung hwa is closing in on 60 years old. i gotta give props to her personal surgeon. she looks 30 years younger.

  21. 22 lilo August 26, 2007 at 9:00 am

    ^she was born in 1971 no? how is that close to 60?

  22. 23 snowpea August 26, 2007 at 10:30 am

    why would yoo gun be in a lingerie launch? is he friends with uhm jung hwa? her brother is hot!!!

  23. 24 noname August 28, 2007 at 5:23 am

    AGAIN, POPSEOUL.

    Uhm’s brother’s name is Tae Woong, not Tae Woo. Unless he changed his name recently.

  24. 25 Dan August 28, 2007 at 4:07 pm

    I think Koreans suffer from inferiority complex ,that’s why they choose western models over Asian ones.

  25. 26 FeetManSeoul August 28, 2007 at 11:17 pm

    Ya’ll crazy. Old girl looks MARVELOUS!

  26. 27 erica November 15, 2007 at 12:41 pm

    In general i love her but at this picture not sure about her hair

  27. 28 anne March 11, 2008 at 7:46 pm

    She looks like a gay.
    Do Koreans find her pretty?
    She’s neither pretty or beautiful.
    I’ve seen her movie seducing Mr. Perfect.
    I wished they have chosen a better and more
    georgeous Korean actress. In fairness to her she
    did her role well in that movie….


  1. 1 Jung Woo-sung and Lee Jung-jae in underwear « POPSEOUL! entertainment, style and beauty in seoul Trackback on November 14, 2007 at 8:54 am
  2. 2 POPSEOUL! News Flash: January 12 « POPSEOUL! what’s poppin in Korean entertainment and style Trackback on January 12, 2008 at 1:02 pm
  3. 3 Pop Quiz: Who has booty and muscular legs? « POPSEOUL! what’s poppin in Korean entertainment and style Trackback on March 8, 2008 at 2:04 pm

Leave a Reply




KNOW SOMETHING WE DON’T

Send us TIPS via email!

GET SPICY DETAILS DAILY!

SPECIAL FEATURES

POPSEOUL! on Twitter

PS! GIVEAWAY: Movie Package to Thirst!

Find out more! Contest ends August 14th.

WANT MORE?

SocialVibe