Why? Because So Ji-sub is going to be the face of little known domestic men’s brand, Sieg Fahrenheit. Poor guy. While others are getting calls from global brands or even creating their own brands (think Lee Jong-jae & Jung Woo-sung), Ji-sub has to make ends meet with a name I can barely pronounce in English let alone in Korean. In the mother tongue, “Fahrenheit” becomes “Parenheit”. puhaha.
Now that’s a classy name that will sell lots of cheap suits.
Check out So Ji-sub’s photo spread in the woman’s fashion monthly, W Magazine (Korea, November 2007) based the concept of the U.S. film, Brown Bunny. Many consider it as the worst movie ever. The photos were taken by famous photog who is known for his provocative style, Terry Richardson.
Warning! some pictures should not to be seen by the young and innocent. Seriously. (But, doesn’t that make you want to click more?)
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