Ayumi’s new face surprises neitzens – again

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Former Sugar member, Ayumi’s plasticized face was already covered on POPSEOUL!, but since this is cyber gossip of the week, we decided to write about it again. After the release of 2007 Winter SM Town MV, observant but forgetful netizens were surprised by Ayumi’s new look and started a heated debate about Ayumi’s new face. Some think its plastics while some think its merely weight loss. What do you think?

Before & After

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What’s responsible for Ayumi’s new face?
1) Plastics – no doubt about it

2) Weight loss – she just lost the chubby cheeks

3) Not sure or don’t care

View Results

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81 Responses to “Ayumi’s new face surprises neitzens – again”


  1. 1 Cassidy December 12, 2007 at 12:16 pm

    Wow, the poll is really divided. It seems like both to me. Can’t quite put my finger on it.

  2. 2 suga December 12, 2007 at 12:44 pm

    err she’s aging pretty fast eh?

  3. 3 rOseY December 12, 2007 at 12:59 pm

    i think its just weight loss .. maybe both .. but i still think she looks pretty .. more mature and sophisticated compare to her sugar days … i hope she releases something soon =)

  4. 4 aiya December 12, 2007 at 1:11 pm

    look like more fixing on her face…
    face structer look different…more longer than round
    same with nose too…

    i never found her to be pretty

  5. 5 Twiggy December 12, 2007 at 1:11 pm

    she looks the same. -__-;

  6. 6 annie December 12, 2007 at 1:22 pm

    the same… just soften up the make up and the starring eyes.
    Some people when they grow older, they soften up their personality. she just play the part, no more cute, bubble, big round gold fish eyes.. now is either sexy or soft lady like. Make up play a big part too..

  7. 7 ae December 12, 2007 at 2:42 pm

    i’m positive she’s had work done but i think that most of that work was during her sugar days. i think the change in looks right now is due to weight loss because her face is so much slimmer than before, and to me it doesn’t look like its changed much from when she switched to SM.

  8. 8 lilkrnxangel December 12, 2007 at 2:46 pm

    aw.. why did she do that to herself? she was sooo pretty before!!

  9. 9 ... December 12, 2007 at 2:53 pm

    she should put on more weight and be the old chubby ayumi everybody knows.

  10. 11 Ann*e December 12, 2007 at 4:20 pm

    that’s really to bad,
    ayumi looked really pretty
    before she did whatever she did.
    :/

  11. 12 dust bunny December 12, 2007 at 4:57 pm

    If it’s just weight loss why did she take so much time off?

  12. 13 Chantelle December 12, 2007 at 6:13 pm

    I’m thinking both. I wouldn’t rule out plastic surgery and weight loss. Personaly I don’t care. At least she looks human lol she just looks a lot older than she is imo.

  13. 14 Raihana December 12, 2007 at 9:34 pm

    fake and definitely more enhancements done on the face..*sighs*..

  14. 15 who? December 12, 2007 at 11:06 pm

    haha i thought of Han Yoo Ju in Coffee Prince

  15. 16 toocutedoggy December 13, 2007 at 5:55 am

    angle of the pic + Loss weight + Make up~

  16. 17 YaHa December 13, 2007 at 8:38 am

    i dont really see changes…

    but the pic on the left is better

  17. 18 Star December 13, 2007 at 9:19 am

    Ayumi is still pretty if she had plastic surgery. But i think its just how the pictures were taken, weight loss, and differences in make-up.

  18. 19 Tiffany December 13, 2007 at 11:26 am

    :( I miss the old Ayumi! She’s one of the prettiest girls EVER <3

    I am pretty sure it is a weight loss and I am going to think that way unless someone actually provides up with actual proof that it’s plastic surgery. She looks exactly the same as she did before, except for her puffy cheeks. After all, if you just look at her older pictures and imagine her with a skinny face, it looks the same as the pictures that were recently took. People’s face size can really affect how they look like, and it happened to Ayumi since she went from cute cheeks to having skinny ones. I prefer her cute self and even though I am straight and I am a girl, I think she’s so adorable :) Aha, her appearances on X-Man were hilarious, especially when she is at war with Kang Ho Dong!

  19. 20 Anne December 13, 2007 at 11:32 pm

    it looks like weight loss to me but i think she was so much prettier before hopefully she’ll gain some pounds and look a little more healthier

  20. 21 gloria December 14, 2007 at 1:41 am

    MY GOD! she was so pretty and cute beforeeee!!!! y the heck did sm do that to her!!! totally ruined it >.<

  21. 22 Rayne December 14, 2007 at 2:29 am

    OMG her eyes… they were so scary.. she looks ok now, so i suppose it doesn’t matter if it was plastics or not.

  22. 23 natalie December 14, 2007 at 10:54 am

    well for god’s sake if it’s weight loss someone please help her! her health is in great risk.

  23. 24 wolfblade December 17, 2007 at 2:32 am

    weight loss, age, make-up

  24. 25 Nova December 17, 2007 at 5:00 am

    Mostly weight loss and a new hairstyle and hair color. She doesn’t have bangs anymore so it’s not making her face look chubbier that way, and the picture angles help too. She’s obviously HAD work done before, but since it’s so common why do people care anymore? She’s not plastic fantastic as Shoo, Inyoung and the others, so I don’t see why it matters so much.

    She’s with SM now, isn’t she? She’s probably getting work horsed like the rest of them :/

  25. 26 Machi January 3, 2008 at 4:35 pm

    omg she looks much cuter with the old chubby cheek =[

  26. 27 luvu January 4, 2008 at 6:22 am

    she still the same, i just miss her cheek, she was so kute and japanese-ish b4, one of my fav singer. I miss her in the old days in Sugar. I hope she would hav a come back soon, she hav a really good voice, and a bubbly personality.=]

  27. 28 Riley April 15, 2008 at 7:13 am

    I agree with Nova. Whatever she did since her debut she looks better.

  28. 29 Vamp Charisma July 29, 2008 at 2:51 am

    I personally think it’s weight loss, although the bridge of her nose looks slightly different, but that could be the angle of the picture. The main thing is her eyes. They seem bigger if anything, so possibly eye lid surgery or whatever, but mainly weight loss is my guess. Poor Ahyoomi. What did SM do to you?

  29. 30 rain September 16, 2008 at 2:41 pm

    lol. beginners. if it were the cheek area, ok.
    however, the mandibular angle cannot be reduced.
    therefore, plastics. =) proven.

    bad choice imo. much better before

  30. 31 julius June 22, 2009 at 2:15 pm

    Ms. ayumi your really beautiful, even time has changes.


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