Ayumi’s new face surprises neitzens - again

20071211_ayumi3

Former Sugar member, Ayumi’s plasticized face was already covered on POPSEOUL!, but since this is cyber gossip of the week, we decided to write about it again. After the release of 2007 Winter SM Town MV, observant but forgetful netizens were surprised by Ayumi’s new look and started a heated debate about Ayumi’s new face. Some think its plastics while some think its merely weight loss. What do you think?

Before & After

20071211_ayumi20071211_ayumi2

What’s responsible for Ayumi’s new face?
1) Plastics - no doubt about it

2) Weight loss - she just lost the chubby cheeks

3) Not sure or don’t care

View Results

Make your own poll

Pop in:
Is that Ayumi?
Korea’s top plastic model is uglier than me

80 Responses to “Ayumi’s new face surprises neitzens - again”


  1. 1 Mics December 12, 2007 at 3:37 am

    probably just weight loss since I don’t really see any changes from the before and after =/

  2. 2 rocketfuel December 12, 2007 at 3:39 am

    Age and weight loss. Netzins are full of morons. :)

  3. 3 pavlov December 12, 2007 at 3:52 am

    Seems more like weight loss. Not much change.

  4. 4 Arie December 12, 2007 at 3:57 am

    More like a weight loss and aging..
    You can’t notice a big change, she’s just pretty ^^
    Maybe better make up..

  5. 5 Brina December 12, 2007 at 4:04 am

    Makeup, lighting, and weight loss..it seems.

  6. 6 hanah lee December 12, 2007 at 4:19 am

    it must be really well done plastic surgery if nobody can tell if it’s weight loss or cosemtic surgery.

  7. 7 Cutie December 12, 2007 at 4:24 am

    She seems to still have the same facial features. I think its weight loss :O

  8. 8 hearmeroar December 12, 2007 at 4:31 am

    major weight loss, it seems. and plus, her hair is different, and it looks like SM is pushing for a more mature look for her.

  9. 9 dane1986 December 12, 2007 at 4:31 am

    i love this website! Esp, when you write about people I like and know. I was signed a major record label in korea, but decided not to renew. I never debuted, but i know ahyoomi personally. And she did this diet program to fit in to our company standards. She got her eyes redone, but thats about it. Sorry Yoom Yoom haha, but its not like people dont get their eyes done…its like braces in the states.

  10. 10 jaime December 12, 2007 at 4:37 am

    not much change. i think she just lost weight.
    either way she’s still cute.

  11. 11 Raye December 12, 2007 at 4:59 am

    weight loss, make up. when is she coming out with something?

  12. 12 hotwon December 12, 2007 at 5:10 am

    Seems like she had a new bridge installed. Seems like they all like having HUGE bridges mounted on their faces so they can wear those HUGE retro sunglasses. What’ll happen when the huge sunglasses go out of style? Will they uninstall those bridges?

  13. 13 shellcottage December 12, 2007 at 5:10 am

    She looks prettier, so I don’t care! popseoul you should have that as a choice!!!

  14. 14 Pully December 12, 2007 at 5:11 am

    don’t care. She already has her face done once, the second time wouldn’t be surprise. But don’t really see any change

  15. 15 Brina December 12, 2007 at 5:12 am

    Now that I look again, her eyes seem kind of different. =/ I can’t put my finger on what it is but It seems like something is different. (Besides weight loss)

  16. 16 BKJSuh December 12, 2007 at 5:13 am

    Make up + weight lose

  17. 17 Min A December 12, 2007 at 5:15 am

    i think it’s just the hair…her hair’s dark brown/black and it’s longer now. i really just think it’s weight loss. plus, she’s probably trying for a more sophsticated and mature look…

  18. 18 Matthew December 12, 2007 at 5:26 am

    @rocketfuel:

    “Age and weight loss. Netizens are full of morons.”

    I just can’t agree more.

  19. 19 Kitty December 12, 2007 at 6:09 am

    She looks beautiful each time. I think it might just be different style of makeup plus a new hairstyle. Her facial features look the same to me.

    But, I like old Ayumi better. I thought her youthful sugary cute style was a refreshing change of pace next to all those Korean stars who want to look pretty and mature. But, she still looks gorgeous, so it doesn’t matter.

  20. 20 wassuppppp December 12, 2007 at 6:15 am

    i think it’s the hair and weight loss.
    either way, she looks prettier and more elegant.

  21. 21 hellaakon December 12, 2007 at 6:16 am

    she lost a TON of weight. wake up, ayumi!, anorexia is not IN any more!

  22. 22 Jane. December 12, 2007 at 6:25 am

    Since when was anorexia ever “in”?
    At first, I thought she got something done..But when I look closer, I just think its weight loss..

  23. 23 Kay December 12, 2007 at 6:48 am

    I think she got plastic surgery before she was in Sugar.
    But I think the transition from “chubby-cheeked Ayumi” to now is just weight loss.

  24. 24 Jackie December 12, 2007 at 6:51 am

    weight loss? How could she have lost anymore weight? She’s always been a twig! I know she says shes not Japanese at all but she always looked Japanese to me– even before I knew her name. Maybe she though getting retouches would make her look more Korean.

  25. 25 marmar December 12, 2007 at 6:52 am

    could be both…I’m gonna be on the safe side .n. say she did both. She lost weight .n. she did some work.

  26. 26 lololol December 12, 2007 at 7:24 am

    maybe she’s gettin ass and they jealous

  27. 27 Teuki December 12, 2007 at 7:43 am

    I know Ayumi is 100% Korean but before she looked so Japanese but know in the Smtown’s recent MV for Only Love she looks more Korean, which is what she is anyways. I miss her old look, I hope she’ll be releasing an album soon ^^

  28. 28 roze15 December 12, 2007 at 7:59 am

    i dont even know who she is.. well she’s pretty

  29. 29 cosmicolor December 12, 2007 at 8:04 am

    Weight loss, definitely. I think she’s trying to deviate from her “cute” image.

  30. 30 Milk* December 12, 2007 at 8:23 am

    I don’t know. It might be because of the weight loss but her face seems a lot smaller. Perhaps she got her jawline done?

  31. 31 KanginsFutureGF December 12, 2007 at 8:41 am

    weight loss…

  32. 32 ae December 12, 2007 at 8:47 am

    i think its weight loss, cause her face looks the same to me. she looks like she lost a lot of weight in her face. didn’t she get plastic surgery during her sugar days? cause i remember seeing a pic of her before and she looked totally different than she does now.

  33. 33 for real December 12, 2007 at 9:06 am

    it’s so obvious that she got her face done.
    Lose weight? phuahha~
    she was always thin!!!
    Losing weight doesn’t change the shape of your eyes and nose! lol.

  34. 34 dust bunny December 12, 2007 at 9:08 am

    Of course it was surgery. some people are so completely naive.

  35. 35 Alisha December 12, 2007 at 9:19 am

    I think it’s weight loss. Just look at Hilary Duff. She used to have those cute baby fat cheeks, but as she gets older and tries to fit in the norm of getting older *getting skinny as well,* she losts a couple of weight.

  36. 36 Aya (Not logged in) December 12, 2007 at 9:29 am

    Dont really see the difference…

  37. 37 monalisa December 12, 2007 at 9:35 am

    I agree with hotwon. The bridge of her nose is higher and her lower lip looks thicker.

  38. 38 kalin December 12, 2007 at 9:36 am

    tiny bit of an extra chin and some fat loss in the face.

    it’s both. she looks pretty now rather than cute. -____-

  39. 39 gammelgammel December 12, 2007 at 9:48 am

    what the hell is with those koreans?? she looked really pretty before, what did she change her face for? was it like:” oh, gosh… may face is sold out…let´s CHANGE it!”

  40. 40 tangy December 12, 2007 at 10:20 am

    obviously she’s had plastiv surgery before but i think the recent change is due to weight loss…..she looks great!

  41. 41 junsufan December 12, 2007 at 10:28 am

    i think she lost TONS of weight. I think the weight loss is unnecessary..she looks older now..

  42. 42 Creamcreamstar December 12, 2007 at 10:41 am

    i think it’s weight loss cuz you can kinda tell in the first picture she already has a v-shaped face.

  43. 43 timeandcolor December 12, 2007 at 10:43 am

    It’s a shame–she was perfect before.

  44. 44 tenretni December 12, 2007 at 10:50 am

    a little more sophisticated, and hmmm…THINNER!! ..but she still looks the same to me…love that witty girl…

  45. 45 annie December 12, 2007 at 10:53 am

    i think she just lost her baby fat. i mean, yoon eun hye looks different than before b/c she lost her baby fat.

  46. 46 secretz December 12, 2007 at 11:20 am

    oh wow she lost a ton of weight…look at her hand..u can see her wains and it is so tiny…wow she is so damn skinny now.definitely weight loss.

  47. 47 Hey? December 12, 2007 at 11:33 am

    it’s so plastic… just a touch of it though…

  48. 48 Musicisourhigh December 12, 2007 at 12:01 pm

    I’m so use to the Japanese singer Ayumi Hamasaki that I completely forgot there was a Korean singer Ayumi so when I first saw the pictures it took me a while.

    Some of the changes look like weight loss, aging and make-up

  49. 49 peepoo December 12, 2007 at 12:02 pm

    dane1986,

    when was the last time you saw ayumi? perhaps she’s had some more things done? but losing weight and maturing can make one look a bit different.

  50. 50 Cat December 12, 2007 at 12:03 pm

    Change of hair style. You can see her forehead, which usually changes a fair amount of how someone looks.

  51. 51 Cassidy December 12, 2007 at 12:16 pm

    Wow, the poll is really divided. It seems like both to me. Can’t quite put my finger on it.

  52. 52 suga December 12, 2007 at 12:44 pm

    err she’s aging pretty fast eh?

  53. 53 rOseY December 12, 2007 at 12:59 pm

    i think its just weight loss .. maybe both .. but i still think she looks pretty .. more mature and sophisticated compare to her sugar days … i hope she releases something soon =)

  54. 54 aiya December 12, 2007 at 1:11 pm

    look like more fixing on her face…
    face structer look different…more longer than round
    same with nose too…

    i never found her to be pretty

  55. 55 Twiggy December 12, 2007 at 1:11 pm

    she looks the same. -__-;

  56. 56 annie December 12, 2007 at 1:22 pm

    the same… just soften up the make up and the starring eyes.
    Some people when they grow older, they soften up their personality. she just play the part, no more cute, bubble, big round gold fish eyes.. now is either sexy or soft lady like. Make up play a big part too..

  57. 57 ae December 12, 2007 at 2:42 pm

    i’m positive she’s had work done but i think that most of that work was during her sugar days. i think the change in looks right now is due to weight loss because her face is so much slimmer than before, and to me it doesn’t look like its changed much from when she switched to SM.

  58. 58 lilkrnxangel December 12, 2007 at 2:46 pm

    aw.. why did she do that to herself? she was sooo pretty before!!

  59. 59 ... December 12, 2007 at 2:53 pm

    she should put on more weight and be the old chubby ayumi everybody knows.

  60. 60 uhuh December 12, 2007 at 3:21 pm

    plastic fosho

  61. 61 Ann*e December 12, 2007 at 4:20 pm

    that’s really to bad,
    ayumi looked really pretty
    before she did whatever she did.
    :/

  62. 62 dust bunny December 12, 2007 at 4:57 pm

    If it’s just weight loss why did she take so much time off?

  63. 63 Chantelle December 12, 2007 at 6:13 pm

    I’m thinking both. I wouldn’t rule out plastic surgery and weight loss. Personaly I don’t care. At least she looks human lol she just looks a lot older than she is imo.

  64. 64 Raihana December 12, 2007 at 9:34 pm

    fake and definitely more enhancements done on the face..*sighs*..

  65. 65 who? December 12, 2007 at 11:06 pm

    haha i thought of Han Yoo Ju in Coffee Prince

  66. 66 toocutedoggy December 13, 2007 at 5:55 am

    angle of the pic + Loss weight + Make up~

  67. 67 YaHa December 13, 2007 at 8:38 am

    i dont really see changes…

    but the pic on the left is better

  68. 68 Star December 13, 2007 at 9:19 am

    Ayumi is still pretty if she had plastic surgery. But i think its just how the pictures were taken, weight loss, and differences in make-up.

  69. 69 Tiffany December 13, 2007 at 11:26 am

    :( I miss the old Ayumi! She’s one of the prettiest girls EVER <3

    I am pretty sure it is a weight loss and I am going to think that way unless someone actually provides up with actual proof that it’s plastic surgery. She looks exactly the same as she did before, except for her puffy cheeks. After all, if you just look at her older pictures and imagine her with a skinny face, it looks the same as the pictures that were recently took. People’s face size can really affect how they look like, and it happened to Ayumi since she went from cute cheeks to having skinny ones. I prefer her cute self and even though I am straight and I am a girl, I think she’s so adorable :) Aha, her appearances on X-Man were hilarious, especially when she is at war with Kang Ho Dong!

  70. 70 Anne December 13, 2007 at 11:32 pm

    it looks like weight loss to me but i think she was so much prettier before hopefully she’ll gain some pounds and look a little more healthier

  71. 71 gloria December 14, 2007 at 1:41 am

    MY GOD! she was so pretty and cute beforeeee!!!! y the heck did sm do that to her!!! totally ruined it >.<

  72. 72 Rayne December 14, 2007 at 2:29 am

    OMG her eyes… they were so scary.. she looks ok now, so i suppose it doesn’t matter if it was plastics or not.

  73. 73 natalie December 14, 2007 at 10:54 am

    well for god’s sake if it’s weight loss someone please help her! her health is in great risk.

  74. 74 wolfblade December 17, 2007 at 2:32 am

    weight loss, age, make-up

  75. 75 Nova December 17, 2007 at 5:00 am

    Mostly weight loss and a new hairstyle and hair color. She doesn’t have bangs anymore so it’s not making her face look chubbier that way, and the picture angles help too. She’s obviously HAD work done before, but since it’s so common why do people care anymore? She’s not plastic fantastic as Shoo, Inyoung and the others, so I don’t see why it matters so much.

    She’s with SM now, isn’t she? She’s probably getting work horsed like the rest of them :/

  76. 76 Machi January 3, 2008 at 4:35 pm

    omg she looks much cuter with the old chubby cheek =[

  77. 77 luvu January 4, 2008 at 6:22 am

    she still the same, i just miss her cheek, she was so kute and japanese-ish b4, one of my fav singer. I miss her in the old days in Sugar. I hope she would hav a come back soon, she hav a really good voice, and a bubbly personality.=]

  78. 78 Riley April 15, 2008 at 7:13 am

    I agree with Nova. Whatever she did since her debut she looks better.

  79. 79 Vamp Charisma July 29, 2008 at 2:51 am

    I personally think it’s weight loss, although the bridge of her nose looks slightly different, but that could be the angle of the picture. The main thing is her eyes. They seem bigger if anything, so possibly eye lid surgery or whatever, but mainly weight loss is my guess. Poor Ahyoomi. What did SM do to you?

  80. 80 rain September 16, 2008 at 2:41 pm

    lol. beginners. if it were the cheek area, ok.
    however, the mandibular angle cannot be reduced.
    therefore, plastics. =) proven.

    bad choice imo. much better before

Leave a Reply




KNOW SOMETHING WE DON'T

Send us TIPS via email!

GET SPICY DETAILS DAILY!

WANT MORE?

CALENDAR OF EVENTS

11/15 Mnet KM Music Festival
11/21 Epik High Concert/Party

Click for details

Add to Technorati Favorites