Former Sugar member, Ayumi’s plasticized face was already covered on POPSEOUL!, but since this is cyber gossip of the week, we decided to write about it again. After the release of 2007 Winter SM Town MV, observant but forgetful netizens were surprised by Ayumi’s new look and started a heated debate about Ayumi’s new face. Some think its plastics while some think its merely weight loss. What do you think?
Before & After
| What’s responsible for Ayumi’s new face? 1) Plastics - no doubt about it |
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Is that Ayumi?
Korea’s top plastic model is uglier than me


probably just weight loss since I don’t really see any changes from the before and after =/
Age and weight loss. Netzins are full of morons.
Seems more like weight loss. Not much change.
More like a weight loss and aging..
You can’t notice a big change, she’s just pretty ^^
Maybe better make up..
Makeup, lighting, and weight loss..it seems.
it must be really well done plastic surgery if nobody can tell if it’s weight loss or cosemtic surgery.
She seems to still have the same facial features. I think its weight loss :O
major weight loss, it seems. and plus, her hair is different, and it looks like SM is pushing for a more mature look for her.
i love this website! Esp, when you write about people I like and know. I was signed a major record label in korea, but decided not to renew. I never debuted, but i know ahyoomi personally. And she did this diet program to fit in to our company standards. She got her eyes redone, but thats about it. Sorry Yoom Yoom haha, but its not like people dont get their eyes done…its like braces in the states.
not much change. i think she just lost weight.
either way she’s still cute.
weight loss, make up. when is she coming out with something?
Seems like she had a new bridge installed. Seems like they all like having HUGE bridges mounted on their faces so they can wear those HUGE retro sunglasses. What’ll happen when the huge sunglasses go out of style? Will they uninstall those bridges?
She looks prettier, so I don’t care! popseoul you should have that as a choice!!!
don’t care. She already has her face done once, the second time wouldn’t be surprise. But don’t really see any change
Now that I look again, her eyes seem kind of different. =/ I can’t put my finger on what it is but It seems like something is different. (Besides weight loss)
Make up + weight lose
i think it’s just the hair…her hair’s dark brown/black and it’s longer now. i really just think it’s weight loss. plus, she’s probably trying for a more sophsticated and mature look…
@rocketfuel:
“Age and weight loss. Netizens are full of morons.”
I just can’t agree more.
She looks beautiful each time. I think it might just be different style of makeup plus a new hairstyle. Her facial features look the same to me.
But, I like old Ayumi better. I thought her youthful sugary cute style was a refreshing change of pace next to all those Korean stars who want to look pretty and mature. But, she still looks gorgeous, so it doesn’t matter.
i think it’s the hair and weight loss.
either way, she looks prettier and more elegant.
she lost a TON of weight. wake up, ayumi!, anorexia is not IN any more!
Since when was anorexia ever “in”?
At first, I thought she got something done..But when I look closer, I just think its weight loss..
I think she got plastic surgery before she was in Sugar.
But I think the transition from “chubby-cheeked Ayumi” to now is just weight loss.
weight loss? How could she have lost anymore weight? She’s always been a twig! I know she says shes not Japanese at all but she always looked Japanese to me– even before I knew her name. Maybe she though getting retouches would make her look more Korean.
could be both…I’m gonna be on the safe side .n. say she did both. She lost weight .n. she did some work.
maybe she’s gettin ass and they jealous
I know Ayumi is 100% Korean but before she looked so Japanese but know in the Smtown’s recent MV for Only Love she looks more Korean, which is what she is anyways. I miss her old look, I hope she’ll be releasing an album soon ^^
i dont even know who she is.. well she’s pretty
Weight loss, definitely. I think she’s trying to deviate from her “cute” image.
I don’t know. It might be because of the weight loss but her face seems a lot smaller. Perhaps she got her jawline done?
weight loss…
i think its weight loss, cause her face looks the same to me. she looks like she lost a lot of weight in her face. didn’t she get plastic surgery during her sugar days? cause i remember seeing a pic of her before and she looked totally different than she does now.
it’s so obvious that she got her face done.
Lose weight? phuahha~
she was always thin!!!
Losing weight doesn’t change the shape of your eyes and nose! lol.
Of course it was surgery. some people are so completely naive.
I think it’s weight loss. Just look at Hilary Duff. She used to have those cute baby fat cheeks, but as she gets older and tries to fit in the norm of getting older *getting skinny as well,* she losts a couple of weight.
Dont really see the difference…
I agree with hotwon. The bridge of her nose is higher and her lower lip looks thicker.
tiny bit of an extra chin and some fat loss in the face.
it’s both. she looks pretty now rather than cute. -____-
what the hell is with those koreans?? she looked really pretty before, what did she change her face for? was it like:” oh, gosh… may face is sold out…let´s CHANGE it!”
obviously she’s had plastiv surgery before but i think the recent change is due to weight loss…..she looks great!
i think she lost TONS of weight. I think the weight loss is unnecessary..she looks older now..
i think it’s weight loss cuz you can kinda tell in the first picture she already has a v-shaped face.
It’s a shame–she was perfect before.
a little more sophisticated, and hmmm…THINNER!! ..but she still looks the same to me…love that witty girl…
i think she just lost her baby fat. i mean, yoon eun hye looks different than before b/c she lost her baby fat.
oh wow she lost a ton of weight…look at her hand..u can see her wains and it is so tiny…wow she is so damn skinny now.definitely weight loss.
it’s so plastic… just a touch of it though…
I’m so use to the Japanese singer Ayumi Hamasaki that I completely forgot there was a Korean singer Ayumi so when I first saw the pictures it took me a while.
Some of the changes look like weight loss, aging and make-up
dane1986,
when was the last time you saw ayumi? perhaps she’s had some more things done? but losing weight and maturing can make one look a bit different.
Change of hair style. You can see her forehead, which usually changes a fair amount of how someone looks.
Wow, the poll is really divided. It seems like both to me. Can’t quite put my finger on it.
err she’s aging pretty fast eh?
i think its just weight loss .. maybe both .. but i still think she looks pretty .. more mature and sophisticated compare to her sugar days … i hope she releases something soon =)
look like more fixing on her face…
face structer look different…more longer than round
same with nose too…
i never found her to be pretty
she looks the same. -__-;
the same… just soften up the make up and the starring eyes.
Some people when they grow older, they soften up their personality. she just play the part, no more cute, bubble, big round gold fish eyes.. now is either sexy or soft lady like. Make up play a big part too..
i’m positive she’s had work done but i think that most of that work was during her sugar days. i think the change in looks right now is due to weight loss because her face is so much slimmer than before, and to me it doesn’t look like its changed much from when she switched to SM.
aw.. why did she do that to herself? she was sooo pretty before!!
she should put on more weight and be the old chubby ayumi everybody knows.
plastic fosho
that’s really to bad,
ayumi looked really pretty
before she did whatever she did.
:/
If it’s just weight loss why did she take so much time off?
I’m thinking both. I wouldn’t rule out plastic surgery and weight loss. Personaly I don’t care. At least she looks human lol she just looks a lot older than she is imo.
fake and definitely more enhancements done on the face..*sighs*..
haha i thought of Han Yoo Ju in Coffee Prince
angle of the pic + Loss weight + Make up~
i dont really see changes…
but the pic on the left is better
Ayumi is still pretty if she had plastic surgery. But i think its just how the pictures were taken, weight loss, and differences in make-up.
I am pretty sure it is a weight loss and I am going to think that way unless someone actually provides up with actual proof that it’s plastic surgery. She looks exactly the same as she did before, except for her puffy cheeks. After all, if you just look at her older pictures and imagine her with a skinny face, it looks the same as the pictures that were recently took. People’s face size can really affect how they look like, and it happened to Ayumi since she went from cute cheeks to having skinny ones. I prefer her cute self and even though I am straight and I am a girl, I think she’s so adorable
Aha, her appearances on X-Man were hilarious, especially when she is at war with Kang Ho Dong!
it looks like weight loss to me but i think she was so much prettier before hopefully she’ll gain some pounds and look a little more healthier
MY GOD! she was so pretty and cute beforeeee!!!! y the heck did sm do that to her!!! totally ruined it >.<
OMG her eyes… they were so scary.. she looks ok now, so i suppose it doesn’t matter if it was plastics or not.
well for god’s sake if it’s weight loss someone please help her! her health is in great risk.
weight loss, age, make-up
Mostly weight loss and a new hairstyle and hair color. She doesn’t have bangs anymore so it’s not making her face look chubbier that way, and the picture angles help too. She’s obviously HAD work done before, but since it’s so common why do people care anymore? She’s not plastic fantastic as Shoo, Inyoung and the others, so I don’t see why it matters so much.
She’s with SM now, isn’t she? She’s probably getting work horsed like the rest of them :/
omg she looks much cuter with the old chubby cheek =[
she still the same, i just miss her cheek, she was so kute and japanese-ish b4, one of my fav singer. I miss her in the old days in Sugar. I hope she would hav a come back soon, she hav a really good voice, and a bubbly personality.=]
I agree with Nova. Whatever she did since her debut she looks better.
I personally think it’s weight loss, although the bridge of her nose looks slightly different, but that could be the angle of the picture. The main thing is her eyes. They seem bigger if anything, so possibly eye lid surgery or whatever, but mainly weight loss is my guess. Poor Ahyoomi. What did SM do to you?
lol. beginners. if it were the cheek area, ok.
however, the mandibular angle cannot be reduced.
therefore, plastics. =) proven.
bad choice imo. much better before