Song Hye-kyo for Laneige

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Song Hye-kyo has shed her cute image and transformed into absolutely stunning as the new face of Laneige cosmetics. Parent company Amore Pacific has done right by choosing the 26 year old star.

After looking at the new pictures of the gorgeous actress, I suddenly feel the urge to clean out my makeup drawer and get a poodle perm. If buying new makeup meant that I looked half as good as she does, then no need to hide behind this screen anymore!

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111 Responses to “Song Hye-kyo for Laneige”


  1. 1 spin February 29, 2008 at 3:07 am

    she looks wonderful here.

  2. 2 Gaijin February 29, 2008 at 3:08 am

    Oh my… what a big head. ;-)

  3. 3 marissa February 29, 2008 at 3:08 am

    her nose is very beautiful although i find her very average
    soory for her fans

  4. 4 Aung Aung February 29, 2008 at 3:11 am

    She looks very similar to Zhang Ziyi in those pictures.

  5. 5 Jenny February 29, 2008 at 3:19 am

    EWWWWW…
    what HAPPENED 2 Hye Kyo—she looks UGLY—-I mean i liked her when she came on the drama “Bottled Letter” BUT now she is very scary looking with those gothic looking eyes. She sucks!!!!

  6. 6 Omo February 29, 2008 at 3:45 am

    I think she looks flawless. Love the cute pixie hair.

  7. 7 Shirinii February 29, 2008 at 3:55 am

    She looks like one of those graceful ladies from the fifties or sixties in the firs pic where she has the big hair, very pretty!

  8. 8 Dumpling February 29, 2008 at 3:58 am

    Absolutely divine. This girl could be an international star if she has the acting chops. Forget Zhang Ziyi.

  9. 9 hlee February 29, 2008 at 3:59 am

    She’s very beautiful and I’m glad that she’s slowly shedding that ‘cute girl’ image.

  10. 10 Sarai February 29, 2008 at 4:10 am

    @marissa: haha I wish I was as “average” as she was. XD

    She takes really good pictures. Really pretty.

  11. 11 hanah lee February 29, 2008 at 4:20 am

    omg she looks gorgeous.

  12. 12 lalala February 29, 2008 at 4:30 am

    wow these pictures are gorgeous.
    desktop background material. lol thanks popseoul!

  13. 13 soju February 29, 2008 at 4:40 am

    that first photo is very retro. she looks gorgeous!

    time to switch to laniege! i use coreana right now ….

  14. 14 Jane. February 29, 2008 at 4:41 am

    Uh, FYI she shed her cute image a while ago..

  15. 15 dodo February 29, 2008 at 4:42 am

    Absolutely stunning. Go Song Hye-kyo!

  16. 16 Annie February 29, 2008 at 4:45 am

    You’re kinda late, popseoul. I’ve seen these pictures for a while now. Anyways, She’s so stunning. Definitely one of the most beautiful girls in korean entertainment.

  17. 17 Evercool February 29, 2008 at 4:52 am

    there’s nothing wrong with these pictures. she looks like a goddess

  18. 18 han February 29, 2008 at 4:59 am

    she IS a living goddess
    you guys won’t believe how smooth her skin is, like baby butt smooth!!!
    gosh i hope she comes back to melb <3

  19. 19 bea February 29, 2008 at 5:01 am

    SHE’s BOOOOOOOOOOOOOOOORING and so OVERRRRRRRRRRRRRRRRRATED!

  20. 20 wink0o0 February 29, 2008 at 5:07 am

    oh my buddha..absolutely gorgeous..loving the crazy hair..

  21. 21 guest February 29, 2008 at 5:19 am

    She is pretty yes.

    But overrrated.

  22. 22 naj February 29, 2008 at 5:25 am

    she looks cute with short hair :D

  23. 23 sweetlee8 February 29, 2008 at 5:39 am

    She is so beautiful! In my opinion, she stands out far more unique and gorgeous than any other Korean female entertainer.

  24. 24 keke February 29, 2008 at 6:19 am

    popseoul, is it supposed to be laneige or laniege?
    you have two different spellings…

  25. 25 Lilo February 29, 2008 at 6:23 am

    she’s getting that amy winehouse big head i see

    but she is really pretty.

    her acting is a bit iffy though.

  26. 26 marco February 29, 2008 at 6:36 am

    She looks quite terrible with the short hairstyle.
    Her acting cucks and I agree with those who say she’s overrated.

  27. 27 Meiyee February 29, 2008 at 6:40 am

    Lol this looks more like a CM for some hair product rather than one for makeup..

  28. 28 soohyun February 29, 2008 at 6:50 am

    i dont think shes that pretty o0;;

  29. 29 nileey February 29, 2008 at 6:53 am

    wow, she looks great!

  30. 30 for real February 29, 2008 at 6:58 am

    pretty woman

  31. 31 Brina February 29, 2008 at 7:08 am

    She does this classic beauty look about her. She looks good.

  32. 32 Brina February 29, 2008 at 7:10 am

    ^ have*

  33. 33 okeydoke February 29, 2008 at 7:12 am

    if shes overrated.. then i don’t know what all the other supposedly “popular” stars are.

    im kind of hoping she does something out of the “song hye gyo” skin though..

  34. 34 Not really February 29, 2008 at 7:21 am

    BORING.

  35. 35 shk4ever February 29, 2008 at 7:26 am

    she is completely NOT overrated. i’d say she is very well-rated. totally beautiful, no other Korean celebs come close. and only a few world wide are as beautiful, imo.

    BUT - most of these pics are not flattering, me thinks.

  36. 36 F February 29, 2008 at 7:35 am

    I miss her cute image. But the first picture looks FLAWLESS.

  37. 37 rei212 February 29, 2008 at 7:46 am

    SHK can carry off anything! Darn it… life is so unfair. Ppl may not agree on her beauty or acting skills, but y’all have to agree, she’s got class!

  38. 38 ed February 29, 2008 at 8:24 am

    i wonder if she has a new love in her life (or just a great makeup/photographer team?) this is the kind of sensuality she should’ve gave to Hwang Jingyi!

  39. 39 Dovey February 29, 2008 at 8:46 am

    Gorgeous.

  40. 40 hhhhh February 29, 2008 at 8:49 am

    wow the girl borders perfection when it comes to taking a picture…and i think she acts really well…but that’s just me. never really noticed that she was supposedly “cute” though…always seen her as a grown-up.

  41. 41 junsu(DBSK)fan February 29, 2008 at 9:11 am

    she’s damn gorgeous. <3

  42. 42 wriXeL February 29, 2008 at 9:14 am

    She’s beautiful. I think it was a great decision to have her has the new face of laniege.

  43. 43 monalisa February 29, 2008 at 9:33 am

    I wouldn’t say she’s over-rated. She was really good in Full House and I felt she played her character, Ji-eun, to perfection. This pose reminds me of Audrey Hepburn.

  44. 44 daniel February 29, 2008 at 9:37 am

    Yes, the first picture is very beautiful.
    the others ..,…….. not so much
    close your damn mouth! AGH!

    She is overrated. shes a decent actress but she never seemed to improve from that spot to me. thats why I think shes overrated. but shes mostly overrated on her beauty too. She has all the right features but they come out super plain. everyone says shes flawless shes drop dead gorgeous. She has nice skin and shes known for being pretty without makeup but she looks sooooo plain w.o makeup. My friend is so much prettier than hye gyo without make up.I’m not kidding… when she was in korea she scouted out by 4 companies

  45. 45 karitho February 29, 2008 at 10:31 am

    beautiful~~ =)

  46. 46 skjk389 February 29, 2008 at 10:35 am

    i used to think she was over rated. but cmon, without having had plastic surgery, she looks better than 9 1/2 of us commenting on her. how many of you saying ” over rated” looks better than her? i doubt any. she IS different now, bc of the wave of plastic surgery that makes all the starlets start to look like one another. difference is beauty, and she is beauty in every sense.

  47. 47 christina February 29, 2008 at 10:35 am

    Yeah, I think she’s overrated, but not by much. She is one of the korean actresses who has the most natural beauty. Her acting is pretty good, but not great, like yoon eun hye. It’s just that she picked really good dramas to act in. But what has song hye kyo been doing recently? she’s just been in a ton of CFs if I’m not mistaken…

    I think she looks relaly pretty in those pictures! but the first one reminds me of Amy Winehouse, with the eyeliner and the hair…

  48. 48 aiya February 29, 2008 at 10:45 am

    she’s pretty but she doesn’t look natural…

  49. 49 taejus February 29, 2008 at 10:53 am

    good thing she doesn’t seem to have the “sexy image” in here.. if she did, i would go crazy and wonder if koreans really are said to be the conservative type.

    But then i could say that all over again anyway

    :P

  50. 50 Liao Chiling February 29, 2008 at 10:56 am

    She’s very pretty! She look so matured here! thanks for sharing the photos!

  51. 51 kirstien February 29, 2008 at 11:03 am

    when God “showered” the earth with beauty, she must have been in the front row!!
    she’s so pretty and elegant. (and i envy her..big time!)

  52. 52 mIcHeLlE-LuVz-KaNgIn February 29, 2008 at 11:20 am

    OMG!!!!!!!! She looks so pretty in this picture. She looks different from Full House. There, her clothes were childish.

  53. 53 hellaakon February 29, 2008 at 11:40 am

    gosh damn she’s fiiiiiine o_o

  54. 54 Yeppeda February 29, 2008 at 11:50 am

    it’s Laneige, Popseoul….
    somebody who said that she’s overrated: You’re just jelous…like you know her well.

    She reminds me of Audrey Hepburn too, classic and beauty.
    Aja..aja Fighting!!

  55. 55 era February 29, 2008 at 11:53 am

    she is beautiful , but i wonder what happened to her ? why isnt she doing any good work after full house ?? it sounds like after {full house} her time had stoped . compared to rain who co-star her in full house , she didnt do zero whorthwhile work .

    she knows that she is beautiful , but she has been counting on that for so long , she has to concentrate more on showing us real work ,
    i heard she works in hollywood now , but still there is hardly any feedback about that .
    when i saw full house for the first time i said to my self that she did overshine rain in so many ways ,it even sounded that it was her drama and rain hardly has so much to do , but when i look at it now , i feel she wasted so much time doing nothing . when i look at her all i remember is this drama , but when i look at rain i remember alove to kill and im coming and so much more .
    too bad , coz i really love her and think she is so gifted in both looks and talent .

    = my mother adores her { after watching full house } . and keeps asking me for her latest drama , i told her she has none . hopefully i will get to tell mama somethng else soon .

  56. 56 wraithring February 29, 2008 at 12:06 pm

    is it just me but she look a bit to thinner then before… i mean look at the collar bone… and her shoulders…(OoO)ermmmmmm….. but still good photo…

    she really have to eat a bit more… please do turn into one of the HK people aka actress…

    Just saying not judging ….

  57. 57 ... February 29, 2008 at 12:28 pm

    she did 2 films after full house ; My Girl And I and Hwang Jin-i but both unsuccesful. she’s fine with drama rather than movie.

  58. 58 panshel February 29, 2008 at 12:43 pm

    Jaw-droppingly beautiful. She definitely knows how to take glamorous pictures.

  59. 59 shirl2912 February 29, 2008 at 1:00 pm

    she looks like audrey hepburn. shud do some 60s/70s movie like hairspray or gone with the wind or sthg…

  60. 60 Rice February 29, 2008 at 1:11 pm

    i luv her! she’s so pretty!

  61. 61 calla February 29, 2008 at 1:44 pm

    She is absolutely beautiful, no doubt about it. She is Korea’s pride, if you ask me (in terms of beauty). It’s in the acting department that she is lacking (that’s why people say she’s is overrated, I think). Her acting is actually borderline boring especially in All In.

  62. 62 kezrel February 29, 2008 at 1:49 pm

    I think she’s gorgeous. She is at least pretty… I don’t understand why some people think she looks average. What kind of hot average looking people are around you? Maybe you are just sick of people (like me) who rage about her beauty.. if so, ah well there are other pretty gals to rave about.

  63. 63 gail February 29, 2008 at 1:54 pm

    she looks absolutely gorgeous in the photos with the updo. looking at those photos make me want to go out and buy laneige make-up so i can copy her look. darn, she’s really done her job, making this ugly betty think she can transform herself into pretty hye-kyo with laneige cosmetics. kudos.

  64. 64 skca February 29, 2008 at 2:01 pm

    OMFG! who ever is the stylist…one word…Gorgeous! It is ‘effen Genius! props to the stylist, the photographer, the team and Song Hye-kyo for giving so much face. <3 it, <3 the shoot, <3 the people, <3 the concept… enough said.

  65. 65 gg February 29, 2008 at 2:56 pm

    she is sooooo pretty…

  66. 66 crushice February 29, 2008 at 3:23 pm

    i noe what inspired these image for this shoot.

    She’s meant to emulate AMY WINEHOUSE, that problematic british singer.

    The eyes, the big hair, the dress.

  67. 67 joyce February 29, 2008 at 4:53 pm

    what Bottled Letter?
    these pictures are like 3 weeks old already

  68. 68 DooBeeDoo February 29, 2008 at 6:11 pm

    Laneige suckz! it’s makes me break-out -_-”

  69. 69 someone February 29, 2008 at 6:33 pm

    She looks like a prostitute with the last few pictures….but she is indeed beautiful….i prefer the pictures where she has short hair…really mature and beautiful^^

  70. 70 . February 29, 2008 at 9:29 pm

    i was really startled just now. she is sooooooooo beautiful. the most beautiful korean.

  71. 71 mika February 29, 2008 at 11:22 pm

    i’m diggin’ the bob (or whatever cut that is) :)
    i lol at amy winehouse. poor soul D:

  72. 72 Gaek March 1, 2008 at 2:42 am

    Hye-gyo is such a goddamn slut.

  73. 73 geekgirl March 1, 2008 at 3:00 am

    So much luxurious hair! Is that all her’s?? Lucky girl!

    I’m not liking that 10th pic, though. WTH??

  74. 74 penguin_x3 March 1, 2008 at 4:45 am

    I don’t think she’s drop dead gorgeous…she’s just alright in my eyes….but yeah..I didn’t like her in that one drama with SSH cause she was just annoying and stupid, but I liked her in full house…I agree with the people who said she was overrated….she looks all innocent like but you know some innocent people are real freaks(ex: gillian chung) and she has that “I know I’m the sh*t” look

  75. 75 aidan March 1, 2008 at 5:24 am

    I really like the first pic out of all of them. She likes to open her mouth a lot it seems.

  76. 76 asndvy March 1, 2008 at 8:33 am

    a beautiful woman <#

  77. 77 han March 1, 2008 at 9:26 am

    i’m bored with her beauty realy and waiting for a new star whose beauty is more sincere to me

  78. 78 cnan March 1, 2008 at 12:35 pm

    She is pretty BUT I think she lost more weight than she should have. Actually, there’s alot of actresses (not just in korea but in the states as well) who losing too much weight..most of them looked far way better before their weight loss. In my opinion that is LOL

  79. 79 Hye-Kyo Winehouse March 1, 2008 at 6:28 pm

    i’m amy’s sister actually LoL

  80. 80 choo March 1, 2008 at 8:20 pm

    definitely BREATHTAKING!

  81. 81 Lorielle March 2, 2008 at 6:07 am

    Wow, she looks gorgeous! Her face is divine and so elegant!

    “EWWWWW…
    what HAPPENED 2 Hye Kyo—she looks UGLY”
    -Jenny

    ^Um, I’m guessing this means you look better than her then?

  82. 82 Melissa March 2, 2008 at 9:02 am

    she looks amazing!

  83. 83 yow March 2, 2008 at 2:31 pm

    She’s so beautifuL! i wish she would participate in FuLL hOuse 2 w/ rain…

  84. 84 fay March 3, 2008 at 7:45 am

    she knows that she is beautiful , but she has been counting on that for so long.
    where is her talent? She sucks at acting which is why she’s overrated, because without that face, she’d be a nobody.

  85. 85 spcychck March 3, 2008 at 9:41 am

    the headline photo looks amazing…. it has that look of crossover between Audry Hepburn and Grace Kelly…. amazing shot…. amazing skin, too… wonder what her secret is for maintaining such a flawless skin….. soooo jealous….

  86. 86 LC March 3, 2008 at 4:51 pm

    Lee Byung Hun has already tapped her a ss a million times.
    He was probably bored with her.
    She strikes me as a chick who only wants to do it in missionary position cause her personality is just so boring.

  87. 87 babypinky March 3, 2008 at 6:03 pm

    hi, i’m one of millions fans of rain and shg,pray that one day they will married..in real life..if somebody in Korea know about the couple??c’mon all their fans all over the world want to know ’bout it…to the couple there’s no nothing to be scared if u both admit it bcos millions of ur fans out there really happy for u..
    From Malaysia with LOVE

  88. 88 brownie March 4, 2008 at 3:57 am

    So many pretty actresses in Korea and they choose this overrated ‘beauty.’ I am so sick of her. I use a lot of Laneige stuff but will not be buying anymore. Yuck.

    So does this mean Jeon Ji Hyun will not be doing Laneige ads anymore?

  89. 89 taesong March 4, 2008 at 2:14 pm

    she always has her angelic figure even when she try to show the sensual one.

  90. 90 sue March 5, 2008 at 12:22 pm

    she’s overrated. i mean she is pretty n talented, but she is NOT as gorgeous as people say she is. she gets boring.

  91. 91 Ladoftern March 7, 2008 at 12:50 pm

    I think she is overrated aswell, I know this girl at my school who looks about a BILLION x’s better and w/o the boring personality, and as everyone has said, SHG is a beautiful PICTURE taker or she photographs really well…but when you talk to people who have seen her in person they will more than likely tell you that she looks like the average girl next door..heck even ask some of the photogs..they will tell you…and most of her fans are only her fans because she was in full house with rain…if you need someone else to carry your ratings from one program to another you need some REAL talent..and yes because I know someone will try to make a point I DO look better then her..so I’ve been told

  92. 92 Jho March 7, 2008 at 9:12 pm

    shes damn very pretty.. hope to see her in another drama series with rain.. from Philippines with love.. love yah..

  93. 93 anonymous-y March 9, 2008 at 1:39 pm

    oh lord! so purrrrtayy in those pics! she’s photogenic… but yes, i agree she gets boring and kind of overrated.

    “and yes because I know someone will try to make a point I DO look better then her..so I’ve been told” — not sure if u knew what you were typing or if i might’ve misunderstood what you’re trying to convey, but basically you’re saying you “look better then her”?

    *rolls eyes* no one asked. no one cares.

  94. 94 Mimi March 9, 2008 at 4:36 pm

    She looks different and gourgeous in this image of Laneige - especially her eyebrows look different than usual. I don’t know if I’m the only one who thinks this but: sometimes when I watch SongHyeKyo, something of her reminds me of Winona Ryder(a BIT) Anyone thinks the same?

  95. 95 azndude March 11, 2008 at 10:27 am

    I really like you SHK - but these pics make her look really “fierce” - I like her more lovable, adorable look - it fits who she is.

  96. 96 MIMI March 14, 2008 at 10:12 am

    Hmmm….Icant see REAL BEUTY….She is just sitting on her LITTLE THRONE WHEN EVERYTHING ABOUT HER IS JUST FAKE…EWWWW…!!! LEE DA HAE RULEZ….!!! THE EPITOME OF REAL BEUTY…

  97. 97 boua March 14, 2008 at 10:51 pm

    i love she very much
    she verygood actress
    full house

  98. 98 boua March 14, 2008 at 10:52 pm

    i want to know her phone number

  99. 99 MARIAH March 18, 2008 at 9:47 am

    Song Hye Kyo DONT FORGET YOUR HIGH HEELS…YOU LIKE A DWARF….WORST ACTRESS OF ALL TIME….!!!! Ewwwwww!!!!!

  100. 100 chymcapshul March 19, 2008 at 2:41 am

    hey guys stop whining on her… Though im a diehard Jeon Jihyun fan and im kinda upset of what happend. but still she doesnt deserve those purely unnecessary negative comments… after all shes pretty… and i dont find her overrated…

  101. 101 wateve March 19, 2008 at 2:50 am

    SHES NOT OVERRATED! I KNOW SOMEONE!
    ITS YOO EUN HEE? i dont know how to speel her real name, cause im so disgusted seeing her face… Shes always trying to imitate everybody even Hollywood stars…
    As u can see she props like the others star did in the past rehearsing it a hundred times then hiring somebody to doctor those shots… And shes never stop to open her mouth and xpose her rabbit teeth!

  102. 102 MIMI March 19, 2008 at 10:33 am

    WHATEVER Song Hye Kyo LOOKS LIKE A TRASH LINER…OR SHOULD I SAY A GARBAGE TRUCK…I MEAN DUH…TRYING HARD TO BE AN ACTRESS…!!! EEWWWwww

  103. 103 coffetwo March 19, 2008 at 2:21 pm

    HEY MIMI!!! its you again? Your sh#t really scattered all over Popseoul… Its times to clean up ur mess…
    word of the day:
    TRASH LINER? — what are u trying to say?
    LOOKS LIKE A GARBAGE TRACK? — oh common girl “i like ur style, ur cuch a comic”
    TRYING HARD TO BE AN ACTRESS? — wew! cnt help myself! hahahha! ur so funny!!!
    Ur such a whiner! LOSER! get some life!!!

  104. 104 Lenny "B> March 25, 2008 at 4:52 pm

    come on guy’s get over it..!!!! quit arguing about song hye kyo and whether she looks overrated or not, instead of fighting why not say something nice and be thankful that you’re not in her place. i mean can you imagine how it feels to be criticized and be the center of attraction, and the public watches your every step..?? this site should be a site where people appreciates the latest info’s about their favorite stars and if u don’t like a certain actor/actress then stop saying nasty things.( remember one of the Seven Deadly Sins, envy. ). instead of committing another sin why not prevent it by means

  105. 105 Lenny "B> March 25, 2008 at 4:59 pm

    of stopping yourself from giving a negative and nasty comment
    to a certain star. i mean come on guy’s this is not a battle arena.. QUIT ARGUING..!! >-<”..//

  106. 106 Rui..// March 25, 2008 at 5:06 pm

    GUESS U HAVE A POINT.>>

    I’LL AGREE ON U FOR THAT//

  107. 107 Da March 28, 2008 at 11:26 pm

    she’s damn skinny! Yay for gorgeous song hye kyo! :D :D :D

  108. 108 YEHLDHKTH April 6, 2008 at 1:27 pm

    WOW and WOW she is so beautiful!!!
    thank you for all your negative comments,
    we need it, to look at her again and again and again
    to see any ugly part in her whole body, but WOW,
    she’s flawless.

  109. 109 kev April 13, 2008 at 12:11 pm

    She looks great. I love this image more than her “cute” look in Full House. That was way too childish and borderline annoying.

  110. 110 Hawek June 15, 2008 at 12:55 pm

    omg she looks like a queen of world she’s
    gorgeous .

  111. 111 Leung Man June 17, 2008 at 11:14 am

    Ms Song is so beautiful as well as she is the number one popular Korean Female Star in Hong Kong.

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