Jun Ji-hyun does Haptic and Dong Bang Shin Ki

Jun Ji-hyun teams up with Dong-bang-shin-ki (DBSK) for Samsung Anycall’s most wanted mobile phone (and iphone copycat), the multi-featured Haptic. The 3 CFs introduce the new colors in the cheesy named “Colorful Love”. The cheese is extended with the names “My heart is Blue” for Jaejoong, Yoochun and Changmin shows that “White triangle”, Junsu and Yunho’s has pink love.

Wait a minute. Two boys are carrying a pink phone? It would have been more appropriate if Miss Jun was using the cotton candy colored phone. But then again, reverse advertising is nothing new (i.e. Kwon Sang-woo selling women’s cosmetics for the Face Shop)

Unfortunately, we see very little of the sexy CF queen since she shot her part separately. So, I guess that’s why the DBSK boys look so sad and serious.

Sad and serious will not sell phones.

35 Responses to “Jun Ji-hyun does Haptic and Dong Bang Shin Ki”


  1. 1 ann July 23, 2008 at 9:41 am

    omg frst ^.^ lo i want dat phone

  2. 2 @.@ July 23, 2008 at 10:06 am

    Oh oh …, did u guys notice Yunho’s middle finger? Btw, nice ad. :-D

  3. 3 soohyun3194 July 23, 2008 at 10:19 am

    its just a CF. you guys make it sound so seriously.
    i think it was a good cf. and the Haptic isnt really the iphone copycat. the haptic has better features and its more high-tech compared the the cheap worthless iphone.

    and i thought the CF was creative. the color blue matches the whole point and concept of the CF. no need to say ‘cheesy’.

    anyways, im glad that you guys are back up running. sad that the other person left.

  4. 4 sunny July 23, 2008 at 10:58 am

    i miss the other writer :(

  5. 5 renzus July 23, 2008 at 11:12 am

    i think it’s a cool phone but is it really better than iPhone, like #3 said? hmmm.. o_O

  6. 6 renzus July 23, 2008 at 11:13 am

    and oh, yunho’s middle finger is scarry.. hehe..

  7. 7 soohyun3194 July 23, 2008 at 12:01 pm

    @renzus
    i think its a better phone. many reasons…
    1. its from asia. asian phones are always high-tech and it takes almost 2 years for something at asia to be in america.

    2. its samsung… enough said.

    3. did you see the commericals dbsk did with snsd?? the phone… omfg cool. plus the boys xD
    hahhaa

    4. it comes in colors making it not dull and boring :)

  8. 8 suck it up July 23, 2008 at 12:49 pm

    Iphone is wayyyyyyy overrated.

    this CF might not be the best thing out there but it’s better than most of what i see.

    btw, seems like this popseoul sister is not much of the db fan. so is it safe to assume that the other sister was the “closet” db fan? if so, i’m outta here!

  9. 9 HelloLily July 23, 2008 at 1:07 pm

    Cheesy or not, it’ll still sell. Maybe you’re just expecting too much from a CF. I’ll admit it’s not witty or funny or even unique but the focus is on star power. I do however like the medium and the approach. Maybe the phone alone will sell itself. Personally, I wouldn’t buy an iPhone and I prefer Sony Ericsson.

  10. 10 Rosa July 23, 2008 at 1:58 pm

    so it is ju-hyun onni with uknow+xiah
    but the lady with hero, micky+max didnt look like her
    anyway
    still want that phone badly

  11. 11 evvy July 23, 2008 at 2:12 pm

    Hot phone, nonetheless.

  12. 12 renzus July 23, 2008 at 2:13 pm

    @ soohyun3194

    well thank you, i’m asian. harhar..

  13. 13 renzus July 23, 2008 at 2:20 pm

    @ soohyun3194

    well at least samsung’s not the best phone.. it’s nokia.. (accdg to ABI Research Ranking)

  14. 14 popseoul's back! July 23, 2008 at 2:32 pm

    anyways, 4 cfs? i thought there was only 3 (excluding the fanmade “red” one).

    and what’s wrong with guys associating themselves with pink?

    ps- brush up on your english ;)

  15. 15 kimhana July 23, 2008 at 3:06 pm

    I want that phone really badly!!!!….BTW, the ad looks really….cheap, i mean although i love DBSK, but just look at the ad, yoochun looks so serious(the colour and contra of the phone and the picture are the same, so it doesn’t make the phone stand out)and look at the pink one, WTH????and what’s with the blue spot or whatever on Jaejoong’s bed????it looks….cheap!!!!WHAT”S WRONG WITH TODAY’ S ADS????seriously, they have no better ideas to put to show that their products are actually worth something…e.g LG bikini…what’s wrong with the name???that’s just too….cheesy!!!!ps-i like giving my own personal opinion, so don’t bash me!!!^_^

  16. 16 MiRaE July 23, 2008 at 4:12 pm

    oh Mo na!
    DBSK!!
    I MISS U GUYZ ALOT!!!^^
    the pHoNE is rEaLLy bEautiFuL!!!!!!!!!!!!!!!!!!!!!!!!!!!!^^
    i waNt oNE!!!!
    i waNt tHe pHoNe whiCh yuNhO opPa hOLd..^^
    iTs prEEty!!^^
    i fEEl vEry gLad tHat GiRlS geNeraTiOn doN’t jOiN tHeM!!:P
    JaEjooNg piC quiTe daRk iN thErE…
    aNywaY,5 stars!^^

    ~HWAITING!~

  17. 17 Noodle July 23, 2008 at 7:47 pm

    I just really like the blue commercial.

  18. 18 vertigo July 23, 2008 at 8:41 pm

    cf means nothing to me, since JJH was barely shown.. a waste .. so to me it was BOOOWIIINGGG… they did to do a cf just for JJH, that was nonsense..

  19. 19 Sarah July 23, 2008 at 10:08 pm

    by far…this the ugliest middle finger i’ve ever seen !!!!

  20. 20 Nick July 23, 2008 at 10:43 pm

    From the experience, not any statistics. Sony Ericsons>Seimens>Samsung>LG>>>>>>Nokia

    BTW Yunho is hot in everyway.

  21. 21 natyahh` July 23, 2008 at 11:39 pm

    What’s wrong with YunHo middle finger? it seems okay to me…

  22. 22 avionne July 24, 2008 at 12:24 am

    The phone is cute..the blue one looks the best but he just looks so sad.

    http://www.BehindTheLateShow.com

  23. 23 Sue July 24, 2008 at 3:21 pm

    you’re an idiot if you think everything’s an iphone copycat.

  24. 24 jj July 24, 2008 at 3:46 pm

    HAhha Yunho must’ve been so excited working with Jun Ji Hyun - he said in an interview that he’s a huge fan of hers, and would marry her if she proposed. hahha XD

    (if anyone is wondering, the clip is from ‘Happy Together’ with MC yoo and park myung su)

    Jaejoong looks sooo good. I want that phone XD! it looks better than the iphone anyway.

  25. 25 fruity July 24, 2008 at 7:17 pm

    yah they all look serious.. i’m not use to see my TVXQ oppas look like that… hahaha i’m so excited to see the C.F… the Phone is really HOT!! i want to garb one but i back off.. hahaha its very expensive!!! u-know’s smile makes me melt…………

  26. 26 fruity July 24, 2008 at 7:19 pm

    hahahaha i envy Ji-hyun unnie… huhuhuhu…. u-know oppa likes her.. even if he was not telling it straight… i know he’s very cheesy.. HE WAS IN LOVE WITH HER!!!!!!! noooooo… *dies*

  27. 27 akirahana July 24, 2008 at 8:58 pm

    i think tvxq looks great in this cf. i will buy this phone, its so colourfull and looks hot, im buying asian product cause im from asia, just like blue the most.

  28. 28 mymy July 25, 2008 at 3:50 am

    i barely see her in the cf.

  29. 29 Amber July 25, 2008 at 8:31 am

    I really enjoyed all of them. DBSK always does a great job with everything!

  30. 30 xmizzzy July 25, 2008 at 2:32 pm

    jihyun is smart to shoot the cf separately. rabid fangirls can be dangerous xD anywho, love the cf(: anything with dbsk in it will sell.

  31. 31 XyLenT July 25, 2008 at 7:02 pm

    Mickey…cut your hair!!!!

  32. 32 Seeny July 28, 2008 at 11:26 am

    I hope Samsung didn’t pay JJH very much. I’d laugh if they did.

  33. 33 Jane. July 29, 2008 at 3:38 am

    I bet sad and serious WILL sell phones. It’s freaking DBSK. Who care’s if Haptic phones “copied” the iphone. It’s probably better anyways, knowing Korean technology. Besides, all the good models that get imported to America is from Korean companies.

  34. 34 Brenda August 2, 2008 at 7:58 am

    AHHA NICE..I LIKE JAEJOONG’S POSE..

  35. 35 fadedfacade August 18, 2008 at 6:49 pm

    Haptic over iPhone.
    ANYTIME.

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