DBSK may be in the picture, but is their trademark worth the most? Take a guess~
The August 17th episode of the MBC culture program “Good Day” investigated the estimated value of the top celebrity names/trademarks. What are the results?
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In ascending order, sixth place goes to thespians Won Bin and Choi Ji-woo who tied with an estimated value of 30-40 billion won. Pays off to always have a movie or television role on hand~
Fifth place goes to Dong-bang-shin-ki with an estimated 40-50 billion won. Their name may not be number one, but that amount is nothing to sneer at; no wonder SM Entertainment is clamoring to get the trademark rights to the name DBSK.
Shinhwa may currently not be conducting activities as a whole group, but their name comes in fourth place with an estimated worth of 50 billion won. Being a “legend” for ten plus years doesn’t amount to just any chump change.
Her success in American may be somewhat questionable, but there’s no question that BoA could be confused for the “Bank of Asia” as she snags third place with an estimated value of 100 billion won.
No surprise here, second place goes to the mega hallyu star Bae Yong-joon with an estimated worth of more than 100 billion won. That Korean language DS game with his name on it must be selling like hot cakes.
First place with an estimated 180 billion won goes to none other than the Korea’s rock god, Seo Taiji. No wonder he was the first celebrity to have his very own credit card and cell phone named after him. His name just screams “$$$”.
Surprised or fair assessment? What other celebrity trademarks do you think roll in the dough like these stars?
[Hat tip to babyg1rlll]
first
second baby…
I knew seo taiji would be one.
I just love him <3
Ilove seo taiji.
hmmm i guessed shinwha- lol
ohhh..my guess is just the second..hahahah
haha DBSK’s name is more valuable than RAIN and BIG BANG. lol
so each of their names equal to $30-$180 MILLIONs O.O
pretty surprised rain wasn’t on the list, though =/
@ luckyangle
forget about big bang, they’re not that big LOL
i’m guessing DBSK’ll have to pay that much if SM got the trademarks, then? well, guess what SM, you ain’t gonna get it. it’s too late, HA !!!!
Who’s Seo Taiji? Never heard of him but I do know the others on the list. I voted for BoA.
LMAOOO!
‘Who’s Seo Taiji?’
That’s like asking whos ‘George Washington’ in relation to the Kpop and Korean music/culture history.
I’ve heard of him, but i never listened to his music or saw him… LOLL
So…. DBSK are worth 40-50 million dollars, and they each only get paid $360,000 per year?
SM is cheap!!!!
That’s pimping my friend.
sorry but considering the amount of works they’ve got to do every freakin’ day, it doesn’t add up so i AGREE with Seri, SM is cheap =(
That’s business. I mean if they are too stupid to sign the contract. Survival of fittest baby! You have to remember that SM is a company and not a charity organisation.
If you can buy this awesome pair of pants for álmost nothing, are you going to say to the seller Ow please let me pay full price.
Be honest. everyone is greedy.
Stop talking like SM is a single person. SM is composed of many many people that work together to pull off an act. They have to divvy it up amongst themselves as well.
Read again. I said that SM is a COMPANY.
I wonder what Lee Hyori’s name/trademark is worth?
“In descending order” means presenting highest first, then descending to lowest is it not? But you’ve presented lowest first then to the highest.
And you accuse Rain of being an ESL student
haha that was actually pretty obvious
yeah . .my shinhwa in the list . .even thought they not coming with any latest activities (since some of them “stuck” with army now) . . hope all the best for them n cant wait for their come back 3 years later >_<!!!
hhaahahahaha right on baby!! hehe XD
its so obviuosly seo taiji even though im more an idol fangirl than rock maniac but the dudes a legend so its gotta be him..boa’s effing awesome the only female making it on the list
I knew he will be first :3
haha dbsk DO have those ’slave’ contracts… >_>
Thanks for the report!
lol i guess correctly
wait…my instinct tell me so
how can seo taiji worth lesser than dbsk
psh…
and the different between first and second place is just wow!
WAAAAAAH IT MUST DONG BANG!!! GRR
I think Rain’s name could have been there…
but I’m not surprised Seo Taiji first [I admit I didn't voted him but I'm still not surprised]…
Thought Hyolee would be in this list… weird! Cuz don’t they say that whatever she touches/walks on turns to Gold?
take note, its not in million but billion. whoaaa!
Haha, BoA .. Bank of Asia? Cool, never thought/heard of it before. XD
I knew it would be him! He’s been around a lot longer, and does a lot more behind the scenes stuff that rakes in the dough.
dbsk dont even half that money that why they going to court
well, bae young joon is my vote.. i adore him~~
Long live Seo Taiji.
Ha I knew it.
SEO TAIJI….gotta hear him someday…
WTF happened to BYJ’s face????????? No, seriously–I’m asking. I am in SHOCK.
DBSK may be raking in the dough, but isn’t the majority of it going to SM anyway and not to them? XD
i was torn between DBSK and BoA haha i chose DBSK…i failed…more like EPIC FAIL but its okay i guess
Oh mann, Junsu looks hot in the picture! xDD<3
DBSK should be 1st ..
I was guessing Dong Bang Shin Ki.
I cant believe it, DBSK are worth so much and yet SM pays them so little?? Seriously, DBSK has “slave” contracts.
I am a lame korean music lover. I know the name Seo Taiji but I never listen to korean rock before despite being a rock music lover. And now i regretting it. I just listen to Juliete and Ultramania by Seo Taiji, man it was cool. Im totally digging it!
yea i guessed right!!
Waitng for an answer about BYJ’s face!!!!!!!!!!!!!!
i knew it (:
seo taiji <3
my guess was because former seotaiji member made YG (:
of course how many years has DBSK been in the industry compared to all others??
AHAHAHA bank of asia.
i laughed when I saw that
Is that $25 million US Dollar for 6th place? That is almost as much as US actors get paid per movie. That’s great!
Seo Taji on the other hand only makes ~$144.5 million USD. Considering how well-branded his name is, he could do better for 1st place. Oprah alone nets around $800 million.
All-in-all I’m really excited to read that our fellow Koreans are such powerhouses in Asia (and continuing on all over the world, including here in the U.S.).
haha when i was in the philippines, one of the only things that got me to notice thefaceshop store is bae young joong’s face xD haha now im back here with face creams and lipbalms xD