Quintet female pop group, BabyV.O.X Re.V. represents another K-pop act striving to become a world star. However, their name will be a hindrance. Originally just Baby V.O.X., they have as re-emerged with all new members as well as the extra initials, “Re.V.” So what do all these initials stand for? V.O.X is short for “voices of xpression”, “Re” is for “Renaissance” and “v” is for voice. Confused? I think that may the point. Their name suggests an emphasis on “voice” but really what they are emphasizing is their sleek and sexy packaging. The group is trying to tap into the existing fan base spread throughout Asia. However, they need to do something about their name. All those extra letters would not be desirable even on a scrabble board.
Interestingly, instead of launching in Korea, Re.V has put their debut in their native country on hold to launch a 12 city
showcase, beginning in Thailand. They are expected to debut in Korea at the end of this month.
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