Archive for the 'Kim Hee-ae' Category

Only the stylish at the Instyle Magazine’s 5th Anniversary Party

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Instyle Magazine Korea held their 5th Anniversary Party at the new Slow Walk cafe at Cheongdam-dong on March 6th, 2008. Only the very stylish were allowed to attend…so that discounts about 95% of the Korean starlets…

Continue reading ‘Only the stylish at the Instyle Magazine’s 5th Anniversary Party’

POPSEOUL! news flash: Weekend of January 19 -20th, 2008

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SKII adds 2 new faces

Jung Hye-young and singer Park Ji-yoon joins Jang Jin-young and Kim Hee-ae as the faces of luxury skincare brand SKII for its whitening line.

Does SKII really need 2 more faces for its whitening care or is this just a reflection of the demand for the ever elusive pale skin in Korea?

Read more about Secret Sunshine, Song Hye-kyo, Infinite Challenge and Kim Min

Continue reading ‘POPSEOUL! news flash: Weekend of January 19 -20th, 2008′

Stars stylish at Elle Korea 15th Anniversary Party

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The stars were shining at 15th anniversary party of Elle Magazine (Korea) held at the Grand Hyatt Hotel in Hannam-dong. The style concept was obviously red, white and black since the big names, such as 2007 Miss Universe 3rd runner up, Honey Lee stuck to the color code. Check it out. Everyone looked befittingly stylish for the fashion magazine.

Continue reading ‘Stars stylish at Elle Korea 15th Anniversary Party’

Looking for a new hairstyle? Try the ajumma pama

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Ajummas are everywhere. You can spot them by their squat bodies, aggressive attitude and permed head of hair (the “pama”). Most fashionable 20-30 somethings would not be caught dead in such a hairstyle, but with the 80’s look coming back in style, we are beginning to see the ajumma force spread to the masses. Celebs are bringing out the ajumma in them (because we all have it) by curling their locks. Kim Hee-ae’s character as glamourous and bitchy mistress in My man’s Woman had a full head of permed hair. And Bada uses the ajumma force in an attempt to revamp her career with horrid 80’s fashions. Shin Eun-kyung also channels the ajumma in her to play the strong, single career woman who seduces a man in order to have a baby in the SBS drama Bad Couple. However, the ajumma pama also crosses gender lines. The gagmen also adopt this hairdo because they want that extra laugh – even if it’s only for their hair.

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