Boa for Nike Korea

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Popstar, Boa looks fabulous as the new Nike Korea front woman. Nike Korea has been having a tough time trying to promote its brand to the ladies of Korea since we are more apt to find alternative ways other than exercising to lose weight (i.e. not eating). Hopefully, Boa will help change current perceptions of body image by showing us that skinny and flabby definitely ain’t sexy.*

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8 Responses to “Boa for Nike Korea”


  1. 1 byulchonsa March 8, 2007 at 7:43 am

    i notice that on the first pix… Boa had grown up already.. i mean my mind are on the set that she is this cute little girl popping around.. hehe ^;^ well, time flies so easily… oh no… what if she’s on the 30’s are she still popping?… oh no!!! wait let me imagine it… ^;^

  2. 2 passionfruit March 8, 2007 at 10:45 pm

    well- it’s known that she is taking female hormones so she can have a more womanly shape…. that’s why she looks older than her years.

  3. 3 lyn March 8, 2007 at 11:32 pm

    “well-it’s known that she is taking female hormones so she can have a more womanly shape…that’s why she looks older than her years.”

    WHAT? you can’t be serious. Why would you do that to yourself? I don’t get it. gosh, taking hormones can lead to cancer and other serious health problems. ????

  4. 4 kat March 13, 2007 at 3:03 am

    I think she is the best star, for the promotion of nike,

    nice decision, nike management!

  5. 5 rainboA April 17, 2007 at 5:01 am

    yeahhh.’.’.’ boA rocks.’.’.’


  1. 1 Korean Women, Part 2: “Exercise” and Cosmetics « The Grand Narrative Trackback on April 15, 2008 at 12:31 pm
  2. 2 Korean Women, Part 2: “Exercise” and Cosmetics « I Love Koreans Trackback on April 18, 2008 at 2:08 am
  3. 3 Korean Feminist Reader: 13th April 2009 « The Grand Narrative Trackback on April 13, 2009 at 9:44 pm

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