Jun Ji-hyun designs denim for True Religion

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Jun Ji-hyun can hawk almost anything- from tea to cosmetics. Now the CF queen is trying her hand at designing denim. She has teamed up with U.S. premium denim designer, True Religion to create a pair of jeans specifically targeted for the Asian market, “Gianna by True Religion.” (FYI: “Gianna” is Jun Ji-hyun’s easy to pronounce Hollywood name).

What this means is that the jeans are for those who are butt-less since the oversized back pockets carefully create the illusion of curves. However, if you are stumpy-legged, then these jeans are not for you. I should know, I have a pair of True Religions (not Gianna designed).

Gianna True Religion jeans will be sold at SK Telecom’s newest venture into the open market, 11th Street (in Korean) starting March 20th, 2008. And next year, the Gianna designed jeans will hit the markets in China in 2009. No word yet on price.

Gianna will soon make her Hollywood debut in the live-action remake of the Japanese anime “Blood, The Last Vampire,” directed by Chris Nahon. The film is now in post-production.

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90 Responses to “Jun Ji-hyun designs denim for True Religion”


  1. 1 Mitsuki March 20, 2008 at 3:37 pm

    The jeans still don’t make a difference for someone who has a flat butt.

  2. 2 jujube March 20, 2008 at 3:45 pm

    wow, I thought she did have a butt, but I see only flatness.

    Hey man thats not entirely true about asian girls having flat butts. 80% of my female family members have large curvy bottoms, so it just ain’t true. I will admit tho that non-east asians are more likely to have mondo derriers.

    Brazilian Butt Implants are prob the next big thing…

  3. 3 Passions March 20, 2008 at 3:51 pm

    God, the woman is so hot.

    But that flat butt pic is quite unflattering, they could have photoshopped it or added pads.

  4. 4 KoreanDoode March 20, 2008 at 3:57 pm

    i don’t see why people go crazy for her.

    She is not even that pretty

    most of all. SHE IS FLAT

    no ass.. no boobs… …WTf?

  5. 5 Moi March 20, 2008 at 3:58 pm

    The design is mediocre… but she’s pretty, I’ll give her props for that.

  6. 6 davidy March 20, 2008 at 4:05 pm

    mmmmmmmm flat buns

  7. 7 penguin_x3 March 20, 2008 at 4:11 pm

    hahahaha LMAO on the buttless jeans Popseoul…When I first saw it I was like “wtf? trying to show some curves?” I dont see any…kind of disappointing…also she doesnt look very nice in that picture…kind of like she’s lost and looking at nothing, literally

  8. 8 what's next? March 20, 2008 at 4:11 pm

    hyori designs condom -
    rain designs gag tits & party magic gloves -
    andre designs romantic getaway package for Make Your Own Alien Babies?

  9. 9 Riley March 20, 2008 at 4:20 pm

    she doesn’t have a very recognizable face…she looks very plain. i dunno

  10. 10 ash March 20, 2008 at 4:24 pm

    TR jeans aren’t that great,

  11. 11 marmar March 20, 2008 at 4:26 pm

    I gotta agree with jujube not all asians have flat asses. The mix ones tend to have some booty.
    Couple of my friends whom are Korean, Vietnamese & other Asian ethic group all have booty. They have nice curves. Honestly they all say it’s due to eating fast foods & living in America.

    So yeah not all asians are flatless but JJH is one of them..lol
    That girl ain’t got NO kind of booty. So that second picture so NOT flattering.

  12. 12 oluchi March 20, 2008 at 4:45 pm

    I was about to say, why is there no butt in the picture till i realized they were catering to the asian market. whatever, all we buy are illusions anyway, what’s one more pair of jeans created to give the illusion of an ass.

  13. 13 Sherlie March 20, 2008 at 4:45 pm

    i might need a pair of those jeans. lol. i was not blessed with a booty.

  14. 14 baby luvs top.vip March 20, 2008 at 5:18 pm

    theres lots of other jeans that can create the illusion of curves
    after looking at her pics i dont think her jeans do so the pics r unappealing and i would not buy it!

    anyway i assume her english is good? since shes debuting in hollywood.

    i think true religion chose the wrong person to design jeans with, after lookin at those photos i dont think anyone would want to purchase it.

  15. 15 baby luvs top.vip March 20, 2008 at 5:19 pm

    i was thinkin, they should have chosen someone like hyori or somet

  16. 16 daniel March 20, 2008 at 5:39 pm

    ^hyori doesn’t have long legs though…

  17. 17 marmar March 20, 2008 at 5:48 pm

    anyone besides hyori…hyori got no booty as well…

  18. 18 jujube March 20, 2008 at 6:05 pm

    Hyori’s body has got to be the overstatement of the past coupla years.

    Just thought I’d add that completely unnecessary but all too true remark.

    Jun Ji Hyun’s beauty is prob the 4th overstatement, right after the 2nd overstatment of the supposed desire of fans to see Park Jin Young hog a stage and see his nekkid upperbody pictures and the 3rd being the value of a cd-sized face in determining beauty.

    I do apologize for my poorly written spiel

  19. 19 jicks March 20, 2008 at 6:10 pm

    @KoreanDoode
    You clearly haven’t seen the Giordano Satisfaction commercial.

    Booty or not, if I can get legs like that I’m lining up for a pair for sure XD Love the first pic

    But now that she’s named her jean Gianna, the name is kinda growing one me……

  20. 20 Mics March 20, 2008 at 7:15 pm

    She should have invented jeans with attached padding on the butt part instead. Or like studied how push-up bras works and applied that on jeans.

  21. 21 KoreanDoode March 20, 2008 at 7:24 pm

    jicks//

    …i have seen it . not impressive
    i’ve seen her movies too. not impressive
    her legs are not even nice. her overall appearance is plain.

    If you are to look for a nice legs.. Hyun Young has the best legs. Her figure is the best of all korean celebrities i have seen actually. (she was a super model for that reason)

  22. 22 Skina March 20, 2008 at 7:35 pm

    gah.admire the 2nd pic.is that her legs??long!!!
    and hot hot.

  23. 23 Taejus March 20, 2008 at 7:54 pm

    pretty face but nothing good down below.

    uh-uh.

  24. 24 IreallyDontCare March 20, 2008 at 8:00 pm

    What? Im jeon ji hyun huge fan…
    Butt butt? but i mean it was kinda flat?
    Bt i dont give a damn about it…
    Shes still my no. iDol…

  25. 25 leah March 20, 2008 at 8:02 pm

    Those jeans do nothing to flatter her bottom.

  26. 26 christine March 20, 2008 at 8:14 pm

    where’s her ass?

  27. 27 £ğöçεή†яỉǺ≈ ŁąñЕTAEJUS March 20, 2008 at 8:46 pm

    Computer EFFECTS!!

    CHOP! CHOP!!

  28. 28 johnnydorama March 20, 2008 at 9:03 pm

    jun ji hyun is just disgusting… i’ve been saying that for years now.

  29. 29 jicks March 20, 2008 at 9:11 pm

    @KoreanDoode

    I’d agree Hyun Young has a nice body but gimme Ji Hyun anyday.
    Different strokes for different folks I guess.

    And are you telling me you didn’t enjoy any of her movies or any of her performances? White Valentine, Il Mare, Sassy Girl, Windstruck, Daisy (I haven’t seen her latest one)- none of them impressed you? Craziness!

  30. 30 iDAREyou March 20, 2008 at 9:13 pm

    she looks so good… but is that even her in the second picture?

  31. 31 Not Really March 20, 2008 at 9:16 pm

    I can empathize from the other end of the spectrum. Even though I have an apple bottom, I feel for the flat bottom girls. I have so much trouble finding jeans to fit all the junk in my trunk (size 4 waist size 8 booty- very j-lo) that I have to buy a larger size and have the waist tailored down. I don’t think flat bottom girls have the luxury of having pants tailored.

    Flat booty girls: Don’t listen to some of these people here bustin’ on the buttless babes. Booty or no booty, you’re still a cutie!

  32. 32 spin March 20, 2008 at 9:40 pm

    they should have had her design shorts w/ her awesome legs.

    Or maybe that’ll be in a few months.

  33. 33 Johnnydorama_aHoe March 20, 2008 at 10:35 pm

    JOHNNY DORAMA I THINK UR THE ONE SHOULD BE CALLED DISGUSTING!
    NOT EVENT ENOUGH WORD TO DISCRIBE YOUR CLASSLESS ACT! MORON!

  34. 34 okeydoke March 20, 2008 at 10:47 pm

    oh goodness
    more haters..
    love the girl. love the jeans.

  35. 35 Johnnydorama_aHoe March 20, 2008 at 10:48 pm

    I already knew from the first time that i saw JJH sexy clip that her butt wasn’t that great… Bt she can pulled it out by the way she carry her self in the front of camera, i mean look at the way she pose, she give emphasis on her butt… Bt regarding with ur negtive and distractive commentary nad ur classless acts. It clearly shows what kind of individuals u are! Most of the People love Jeon Ji Hyun not by her sexy looks… I guez people here in poseoul who hates her majority of them where Dumb Koreans… You should thank Jeon Ji Hyun for opening up hallyu gates overseas…
    And for the MORON like u…. PLS Get A Life!

  36. 36 JC March 20, 2008 at 10:54 pm

    I don’t think that’s JJH on the second pic.. she has a great ass.. curvy and all.. just watch the giordano satisfaction video.. that’s one sexy butt..I am more attracted to JJH’s eyes anyway..

  37. 37 chaowe March 20, 2008 at 11:15 pm

    And to think she the one who design that jeans? I gues not!
    shes jst endorsing it! I hava a doubt if it was her in the second px. Bt whether its her or not i woundt care a lot… All i know that shes such a great actress. Me and my friends frm Singapore hooked up with korean movies because of her.
    Bt enough for those whining against her…
    SHE TRULY ROCKS!

  38. 38 johnnydorama March 20, 2008 at 11:47 pm

    learn proper English before you decide to come at me.

    with that said, JJH is still nasty.

  39. 39 ... March 20, 2008 at 11:55 pm

    buttless? … don’t worry, get butt implant.

  40. 40 Kristen March 21, 2008 at 12:36 am

    There is some sort of freaky look to the first picture, because she looks huge even though she’s not. Am I the only one getting that feeling?

  41. 41 RECYCLE March 21, 2008 at 1:47 am

    Damn, Jeon Ji Hyun is so hot!!

  42. 42 bloo March 21, 2008 at 2:06 am

    She’s so average looking. I don’t see how she’s pretty or gorgeous to some people.

  43. 43 ashlim March 21, 2008 at 2:21 am

    Why did she name herself Gianna? Ji-hyun is not even hard to pronounce. That is so stupid.

  44. 44 dana March 21, 2008 at 3:01 am

    I don’t need a pair of those jeans…I’m not a flat-ass…ahaha…but then….it didn’t improve….not in any angle…ahaha…

    and one thing, she may not be that pretty to me or gorgeous at that…but she just have something in her that will make you like her…I think…I mean, I tell my self that she isn’t pretty, but still she’s pretty….ahehe…idk….

  45. 45 nina March 21, 2008 at 3:12 am

    ooh those jeans look really nice! but damn are True Religions expensive x_X
    if those jeans came in a lighter/faded wash, and were of the “skinny leg” variety, i would so save up for a pair!
    the picture on the right looks better than the one on the left though… in terms of selling the jeans. the jeans still look terribly baggy on her frame :/

  46. 46 Dumpling March 21, 2008 at 3:26 am

    Those are gorgeous jeans. They have a nice, lean shape to them. And I don’t agree about the pocket not helping flat butts. Sure, it won’t make a butt LOOK fuller and that’s not what it’s meant to do. What it does is create an illusion so that the eye is not focused on the butt being flat. In the same way women with larger bottoms are cautioned not to wear jeans with pockets because it gives the illusion that the butt is even bigger. Although if girls like their large bottoms then they should wear pockets. :)

    I think she’s pretty and the jeans look great in the ad, but that pose she’s doing on the bed looks ridiculous. That’s the only drawback to an otherwise nice ad.

    And I’ve seen Asian women with full bottoms, too. They aren’t all flat like people seem to think.

  47. 47 ohnoesyo* March 21, 2008 at 3:33 am

    those jeans still don’t do anything. her butt still looks flat lol

  48. 48 Brina March 21, 2008 at 5:04 am

    Face is cute. Body is..mediocre. Pass. But then again, who really has a slammin’ body in Korea? (and by slammin’ I mean there has to be a body in the first place)

    kkk

  49. 49 nycapple March 21, 2008 at 5:05 am

    the color of the denim is all wrong.
    it makes it look cheap

  50. 50 johnnydorama_JA(KASS March 21, 2008 at 5:11 am

    johnnydorama hey J#CKASS, if you think my english sucks? then lets bring it on! Show me what youve got! Hey loser! i dnt hav to be so technical if how i will write things ryt here, this is not an english essay writing contest.
    I think ur d 1 whov got problem with english.
    jst try to read again what uv just wrote.
    the problem here is that people like you need to grow up!
    Get ur self busy, if uv got nothing good to do? jst jack ur d#ck or try poke something in ur stinky ass!
    instead wasting ur time here bashing somebody.
    ur not even in my league.
    U act like a total loser!

  51. 51 for real March 21, 2008 at 5:29 am

    large pockets that give illusional curves?? hah, well they don’t make her butt any better, it’s flat as her chest. she shouldn’t design or model for jeans. no good

  52. 52 johnnydorama March 21, 2008 at 5:29 am

    ^Take your Engrish over to SYP… thanks :)

    As for not being in “your league,” you are absolutely, 100% correct - I’m not a retard.

  53. 53 Lily March 21, 2008 at 5:31 am

    hehehe…jeans for ppl with no butt? but it doesn’t look like it did anything…the only way of creating an illusion of a butt is putting padding in the pants…like bras. lol.

  54. 54 loving se7en forever March 21, 2008 at 5:39 am

    lols that pose makes her look like shes got a belly and no booty…

  55. 55 FimFim March 21, 2008 at 6:33 am

    Oww what ugly jeans.
    Honestly my $8 US jeans is looks better than hers.

  56. 56 FimFim March 21, 2008 at 6:34 am

    EDIT:

    Oww what ugly jeans.
    Honestly my $8 jeans looks better than hers.

  57. 57 Molly March 21, 2008 at 7:01 am

    LOL. FLATASSES, as much as they are putting crap into their face aleast put some on the ass seriously. you’re booty is as flat as the WALL.

  58. 58 Machi March 21, 2008 at 7:23 am

    i dont she looks good wen she dress all sexy and stuff.. i like it better wen she dress normally.. shes got a pretty face.. but come on most asian’s butts are like that =]

  59. 59 kanZENmuketsu March 21, 2008 at 8:48 am

    How painful she would have felt, I’d imagine,
    IF she were to come across this post, that her
    physical attributes and her side-project aiming to
    enhance the figure among the BOTTOMLESS have failed
    to win our affection and appreciation because our
    criteria is founded on a LOVE of surfaces.

    Hence the superficial comments that serve to
    denigrate TRUE BEAUTY.

  60. 60 jamie March 21, 2008 at 10:09 am

    oh wow..she aint got no ass…TR is targeting the asian market w/ these kind of jeans–so they saying asians aint got no ass?..am i the only one who is a lil offended by this..i for one, have an ass so its not true that asians are flat–gotta admit most are flat (top and bottom)

  61. 61 jujube March 21, 2008 at 10:36 am

    How right you are KanZen. I’m ashamed of my derogatory comments.

    I hope everyone here learns a little something from your message- we bash celebrities as if they aren’t human, and then we become a little less human ourselves.

    Its hard to stop doing evil things when its fun for the moment, and in the process we forget how distorted we are getting.

    I think 1/15 of these comments are positive. Most of them are just looking for mean things to say.

  62. 62 chymcapshuul March 21, 2008 at 11:05 am

    jujube n kanzen cnt agree more n what uv said! ;)
    I wonder y do people never get tired doing something like that? Well what kind of happiness it would brought to someone after doing something like that? If your logic still working,absolutely it will bring u nothing!
    I do believe in divine justice.
    Some point in your miserable lives KARAMA will stike you!
    Jeon Ji Hyun will backed u up! ;) godbless yah

  63. 63 coffetwo March 21, 2008 at 11:33 am

    Jeon Ji Hyun ;) for thick or thin, with butt or no butt, whether success or failure, either Gianna Jun or Jeon Ji Hyun… were here to support to support you all the way!;) Godbless you!
    ” thanks God for creating such a rare masterpiece like you “

  64. 64 lalala. March 21, 2008 at 12:17 pm

    shes so hot!

  65. 65 jicks March 21, 2008 at 12:44 pm

    I just saw the rest of photos from the True Religion shoot.

    http://jjhonline.fan-sites.org/gallery/thumbnails.php?album=351

    They rightfully do this woman alot more justice.

  66. 66 jicks March 21, 2008 at 12:46 pm

    I just saw the rest of photos from the True Religion shoot.

    http://jjhonline.fan-sites.org/gallery/thumbnails.php?album=351

    They rightfully do this woman alot more justice.

  67. 67 chink March 21, 2008 at 12:46 pm

    it wont sell well since majority of asians have short stumpy legs

  68. 68 wow March 21, 2008 at 12:48 pm

    girl is so flat behind.. makes them jeans look really ugly.

  69. 69 jungeun March 21, 2008 at 1:07 pm

    I understand that you guys are saying that she’s flat or that she’s ugly or whatever because you have freedom of speech but unless you guys are certified designers, you guys don’t really know if the pocket seam is all wrong or if the color doesn’t go with her skin tone or whatever.

  70. 70 masha March 21, 2008 at 1:10 pm

    yes your right JICKS i jst saw those pix…
    As usual what better could u expect from Popseoul and for those troll who ups against her?….nothing good really…
    oooooooooo

  71. 71 masha March 21, 2008 at 1:10 pm

    oooooo

  72. 72 F1 March 21, 2008 at 1:32 pm

    To the misogynists, go back to your blow up doll and strap on.
    Get out of the closet and tell your parents & friends already.

    As for the spiteful and disparaging comments from the women, while I realize its considered as a form of social fun, supporting one another leads to fewer body image issues. Every woman is unique and charming, no one is perfect well except for Gianna.

    All my female friends asian or non asian look great True Religion. This is great business partnership.

    Happy Easter to all the Popseoul readers

  73. 73 blah March 21, 2008 at 5:19 pm

    none can beat this cf queen!! love her…

  74. 74 chymcaphul March 21, 2008 at 5:31 pm

    yes! i agree with u blah!
    her name was already tattoed on my mind! hehehe ;)

  75. 75 oluchi March 21, 2008 at 6:48 pm

    im sorry she’s ugly. and so are all the other ‘hot’ CF queens. yawn

  76. 76 chymcaphul March 21, 2008 at 8:23 pm

    ur opinion were so shallow ;(

  77. 77 jicks March 21, 2008 at 9:38 pm

    oluchi, pls post a photo of yourself.

  78. 78 ashleey March 21, 2008 at 10:23 pm

    ^lol~~post a photo of her/himself..!!
    i dont get all these negative comments too..!=__=”
    i agree on what some of the last ppl said..^^
    we need more ppl like u guys!
    i think she’s an impressive person..^^
    about the jeans, lol~~lots of asians might buy it…!seriously..lots of asians are growing taller..
    maybe due to the food taken or something..?ekeke..
    jun ji hyun…HWaiTing!

  79. 79 dandelionss March 22, 2008 at 1:09 am

    but the majority…yeah asians do have flat asses

  80. 80 lOvE March 22, 2008 at 5:42 am

    those jeans DE-centuate the behind, not accentuate. besides, those jeans are so ugly. the color, the seams, the pockets, the cut…arggg. i would never buy them. True Religion is overrated anyway.

  81. 81 eugene March 22, 2008 at 8:35 am

    flatness….

  82. 82 Fleep♥ March 22, 2008 at 8:47 am

    I’m waiting for the day that butt implants become the next craze for S.Koreans. It’s going to look so awkward. But you know it’s going to happen.

  83. 83 puffedcheeks March 22, 2008 at 9:17 pm

    I have to give credit to the stylists. They really did their best with what they’ve got. Jeans and non-existing curves don’t go well together. In creating the illusion of a nice backside they included 1.jeans with buttoned back pockets esp. low riders 2.high heels and 3. arching her back. The result. Her hips look wider.

  84. 84 Girl From Arabia March 22, 2008 at 11:00 pm

    too skinny >_>

  85. 85 sweetie15 March 23, 2008 at 3:26 pm

    ppl said she had a perfect body…guess not…she’s skinny and pretty but TOO FLAT!!! 0.0 i thought she had better body :P she’s so tall tho

  86. 86 chymcapshul March 24, 2008 at 12:03 am

    i wonder were this trash talkers came from?
    bt one cnt argue w/ another’s opinion…
    bt who cares! She is still the coolest babe that hit the bigscreen. atleast that was my opinion… ;)
    “people may laugh on me bcoz they think that i might be diff, bt i laugh on u people bcoz u were all thesame” ;)

  87. 87 han March 25, 2008 at 4:24 pm

    normal jeans style on very unflattering model

  88. 88 han March 26, 2008 at 3:21 pm

    han say watever u want!
    i bet it wont look gud unyah edir! definitely same comparison betwen ur flat face and ur flat butt! ;) lmao

  89. 89 ole. September 2, 2008 at 10:42 pm

    cool. :o

  90. 90 ole. September 3, 2008 at 8:52 am

    http://www.sinemasia.com yazsam ayıp mı olur? :o

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